Following their extensive expansion strategy, Ecolean, a global producer of unique lightweight packages and efficient filling systems for chilled and ambient distribution, has entered into the Brazilian market. The Swedish-headquartered company’s lightweight Ecolean Air package is being used by Brazilian dairy company Betânia Lácteos to meet local consumer demand for added convenience.
The Bat Gut brand
A partnership with Betânia Lácteos, one of the largest dairy producers in north-eastern Brazil, has resulted in the launch of the first product in an Ecolean package on the Brazilian market, a nutritious Bat Gut vitamin smoothie-type product. The Bat Gut brand was a flexible packaging pioneer in the 1990s, and the brand has now innovated again with the unique Ecolean packaging concept.
The two different Bat Gut products are already available from the main supermarkets in north-eastern Brazil – in ‘Strawberry, Banana and Oat’, and ‘Guava and Cereal’ flavors.
“Bat Gut is already a strong brand, and we plan to further enhance brand value with added convenience, innovative packaging, and a delicious vitamin formulation,” says Bruno Girão, chief executive officer of Betânia. “The enhancement follows a Brazilian consumer study that identified the need for more practicality and convenience and a formulation that would meet the needs of their day-to-day lives.”
According to the press release, Ecolean arrives in Brazil with a complete packaging solution to the food and beverage industries, consisting of filling machines, lightweight, flexible packaging, best-in-class technology, and specialized service.
“Ecolean takes pride in offering packaging solutions to the Brazilian liquid food industry that meet consumer demands for greater convenience, sustainability and food safety,” says Andreas Jeppsson, regional director, Americas at Ecolean. “Our lighter approach to packaging is recognized as making a real difference in markets worldwide. The launch of Betânia marks Ecolean’s entry into the promising Brazilian market, and we look forward to many more Ecolean product packaging launches.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
