SIG introduces QR code marketing inside closures

Switzerland-based SIG, a leading systems and solutions provider for aseptic carton packaging, extends its range of PAC.ENGAGE QR code solutions into closures with the launch of ‘One Cap, One Code’ for effective and unique one-to-one online marketing opportunities. SIG’s first customer to use the new PAC.ENGAGE ‘One Cap, One Code’ solution is Inner Mongolia Yili Industrial Group, one of China’s largest dairy producers.

The early adopter will launch ‘Perfect Love’ fruit yogurt, and the QR code in the closure will direct consumers to a WeChat mini-program, full of fun content to keep consumers engaged and entertained. SIG said Yili can now attract more offline consumers to buy online and build an enduring membership system. This valuable data capture will help to optimize the company’s long-term brand strategy.

SIG’s digital closure solution, launched initially in the combiGo closure for on-the-go packs, now enables food and beverage customers to apply QR codes to the inside of closures, which are only visible to the consumer.

SIG’s ‘One Cap, One Code’

With on-pack QR codes already well established, SIG is now taking its PAC.ENGAGE QR code technology to closures to further bridge the digital communication gap between brand and consumer. Recognized by smartphones in less than three seconds for quick and easy use, SIG’s ‘One Cap, One Code’ solution keeps consumers entertained, informed and rewarded, while also building consumer trust and loyalty.

With more than 40% of the world’s population online and 70% with smartphones, consumers are more connected than ever. Millennials expect brands to entertain them, and the whole buying experience has become much more than just about the product. PAC.ENGAGE from SIG offers a variety of exciting communication options for companies looking to get closer to consumers and build target audiences.

Hanno Bertling, senior product manager closures at SIG sais, “Hiding QR codes in closures offers a more personal touch, and this new way of communicating with consumers offers unique and fun online marketing opportunities for our customers.”

With a simple smartphone scan, the unique QR code hidden inside the closure can immediately launch dynamic and engaging content, from engaging competitions and questionnaires to loyalty programs and shopping offers. A quick link to the brand’s website and social media channels also generates more traffic flow to increase interaction and boost sales.

Ayed Katrangi, senior product manager Digital Marketing at SIG, said, “IoT and connected packaging innovations are opening up new and creative ways to track and interact and our PAC.ENGAGE solutions to allow every product to act as a data-driven information and media source. Our exceptionally user-friendly coded closures will bring a new personal and emotional experience to consumers, allowing brands to build a close and engaging relationship with their audience.”