Gritzo, a brand of Healthkart, has expanded its portfolio with the launch of a new variant ‘Mango Delight’. The product has been curated as a 400 gm packaging at INR 599/- onwards and is available online on all the leading online market places.
As part of its commitment to promoting healthy living and providing nutritional drinks, Gritzo has introduced the mango variant. Gritzo’s Mango Delight is made with 100% natural mango flavour real mango puree that provides essential nutrients for healthy growth and development in children, according to a press release. The product caters to three distinct age groups: 4-7 years, 8-12 years, and 13 years and older, with separate catogries available for boys and girls. It is recommended that the product be consumed in accordance with one’s nutritional requirements.
Commenting on the launch of the Mango Delight Variant, Subhadeep Dasgupta, head of brand at Gritzo expressed, “We are thrilled to add this intriguing new flavor to our Supermilk lineup. Gritzo has always been at the forefront of child nutrition, and we take pride in offering personalized nutrition to all our consumers through our distinctive product, supermilk. We strive to meet the needs of parents seeking the perfect nutrient-based beverage for their children. Our new supermilk flavor makes it even more convenient for parents to provide their kids with the essential nutrients they require in a tasty and delightful manner”.
Gritzo aims to personalize its products to meet the necessary nutrient requirement. The Future Market Industry Insights report predicts that the demand for kids’ food and beverages will reach approximately 138 million by 2023. As the global population continues to grow and concerns about children’s nutrition become more prominent, consumers are increasingly seeking out healthier drinks. This trend is driving the expansion of the beverage market worldwide.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
