Gritzo introduces Mango Delight supermilk variant for summers

Aims to broaden its existing portfolio

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Gritzo
Gritzo Mango Flavoured Supermilk is available in all key geographies that include – Bangalore, Delhi, Mumbai, Chennai, Kolkata, Assam, Lucknow, Hyderabad, Punjab, Madhya Pradesh, Gujarat, Rajasthan and is available online

Gritzo, a brand of Healthkart, has expanded its portfolio with the launch of a new variant ‘Mango Delight’. The product has been curated as a 400 gm packaging at INR 599/- onwards and is available online on all the leading online market places.

As part of its commitment to promoting healthy living and providing nutritional drinks, Gritzo has introduced the mango variant. Gritzo’s Mango Delight is made with 100% natural mango flavour real mango puree that provides essential nutrients for healthy growth and development in children, according to a press release. The product caters to three distinct age groups: 4-7 years, 8-12 years, and 13 years and older, with separate catogries available for boys and girls. It is recommended that the product be consumed in accordance with one’s nutritional requirements.

Commenting on the launch of the Mango Delight Variant, Subhadeep Dasgupta, head of brand at Gritzo expressed, “We are thrilled to add this intriguing new flavor to our Supermilk lineup. Gritzo has always been at the forefront of child nutrition, and we take pride in offering personalized nutrition to all our consumers through our distinctive product, supermilk. We strive to meet the needs of parents seeking the perfect nutrient-based beverage for their children. Our new supermilk flavor makes it even more convenient for parents to provide their kids with the essential nutrients they require in a tasty and delightful manner”.

Gritzo aims to personalize its products to meet the necessary nutrient requirement. The Future Market Industry Insights report predicts that the demand for kids’ food and beverages will reach approximately 138 million by 2023. As the global population continues to grow and concerns about children’s nutrition become more prominent, consumers are increasingly seeking out healthier drinks. This trend is driving the expansion of the beverage market worldwide.

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