Sid’s Farm, a premium direct-to-consumer (D2C) dairy brand based in Telangana, on 10 April announced the launch of its buttermilk in a whole new convenient packaging for the upcoming summer season. Packed in 200 ml recyclable food-grade disposable cups, the buttermilk is priced at Rs 20.
Starting immediately, the buttermilk will be available for home delivery every following calendar day from the booking day in Hyderabad through Sid’s Farm’s D2C channel. It will also be available in Bengaluru, where it will be conveniently accessible through designated eCommerce and aggregator channels apart from select modern trade retail stores.
Kishore Indukuri, founder of Sid’s Farm, shared his thoughts on the new product, saying, “If there’s one thing that sets our buttermilk apart, it is the unmissable naturalness. With this convenient and recyclable packaging, we are expecting our young consumers too to drink more of this traditional summer drink through the potentially long summer we are stepping into.”
Sid’s Farm has been promoting adulterant-free milk and milk products since its inception in 2016. The brand says it follows stringent norms and conducts over 6,500 tests every day to ensure the highest quality standards are met.