Licious expands RTE category prawn spread

Quick fixes foods are on the rise

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Licious
Licious expands its offerings in the Ready-To-Eat category with the launch of prawn spreads. Photo - Licious

Bengaluru-based start-up Licious, one of the fastest-growing meat, seafood, and meat products brand in India, announced an addition in their Ready-To-Eat category with the launch of prawn spreads. The product is made from all-natural ingredients, with no artificial preservatives, color or flavoring and zero trans-fat. The company made its entry into the RTE category about a year ago with the launch of chicken spreads.

Commenting on the launch, Abhay Hanjura and Vivek Gupta, co-founders, Licious said, “Over the last three months, as more and more people chose to stay inside their homes to ensure safety. Due to this at home, cooking and consumption of food has seen a sharp spike. With people working from home and children being away from school, the demand for safe, high-quality, wholesome, flavorful, quick fixes are on the rise. Indeed, we have seen a 3X growth in our RTE category over last quarter. Being a consumer-centric company, we felt the need to provide our consumers with more options, hence Prawn Spreads!”

Adding further, founders mentioned, “India is predominantly a land of meat-eaters. However, popular food category like spreads has no meat-based option at all. Our Spreads range solved this problem. With the launch of the prawn variant, we aim to create more specialized options that can satiate all the seafood lovers out there.”

Available in two flavors

According to the press release, a blend of freshly cooked juicy and succulent prawns and a creamy base, Licious’ prawn spread is available in two zestful flavors – Chunky Butter Garlic Prawn and Chunky Sriracha Prawn. Chunky is the operative word here. Every 100 grams of the spread contains 30 gm of freshly cooked prawn chunks! The versatile spread makes for a hearty breakfast and easily fits into lunch, dinner, and snack menus.

 

Licious Prawn Spread will be available on the Licious app and website and select modern retail outlets across Bangalore, Delhi-NCR, Mumbai, Pune, Chandigarh, Chennai & Hyderabad. Available in two sizes, 35gm pet blisters and 200gm glass bottles priced at Rs 49 and Rs 249, respectively.

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