Nestlé has launched a new range of its YES! snack bars, with each bar containing 10 grams of plant protein from a natural combination of nuts and peas. Recent Nestlé research has shown that most people buying protein bars are now looking for more natural protein sources with no additives. Plant protein is one of the most preferred options to fuel an active lifestyle and get the most out of their busy day. The bars will be available from September 2020 in European countries, including the UK, Germany, Netherlands, and the Czech Republic.
According to Nestlé, the new YES! Bar packs in 10 grams of plant protein from peas and nuts and claims to give consumers power on the go. Like other YES! bars, the new protein bars are made of wholesome ingredients, are high in fiber, use no artificial colors or preservatives, are gluten-free and suitable for vegetarians.
Innovative plant protein alternatives
Unlike most other protein bars, the new YES! protein bar is tapping into an emerging trend towards pea protein. This opens a new choice to those consumers looking for more innovative plant protein alternatives. And the new bars achieve this without any compromise between ‘healthy’ and ‘tasty’.
The new bar will be available in two flavors – Almond, Peanut and Double Dark Chocolate; and Cashew, Blueberry, and Dark Chocolate.
Recyclable paper for packaging
As with the existing YES! range, the bars are wrapped in recyclable paper. Nestlé states that the paper is from sustainable sources, certified by the Forest Stewardship Council (FSC) or the Program for the Endorsement of Forest Certification.
“We know that today people live healthy, active lifestyles and are looking for the right fuel that is good for them and the environment. YES! plant protein bars use the power of nature to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle and avoids plastic waste,” Alexander von Maillot, global head of Confectionery at Nestlé, said.
Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in York, said, “Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein. When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars taste really amazing!”
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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