Tetra Pak, a food processing and packaging solutions company, has tied up with Waste Warriors, a well-known solid waste management NGO, to increase collection of used beverage cartons (UBCs) in Dehradun nearby areas of Uttarakhand. With this partnership, Tetra Pak’s collection network now includes 31 cities and 14 Indian Army cantonments, covering 22 states and Union Territories. Waste Warriors will be the 30th collection partner for Tetra Pak, helping increase the collection of UBCs across the country.
To encourage the collection of UBCs, Tetra Pak and Waste Warriors will raise awareness among the waste-picker community about the value they can derive from collecting UBCs and selling them to a recycler. The company said the collected cartons would be sent to Khatema Fibres, a local paper-mill for recycling. Khatema Fibres has been a recycling partner of Tetra Pak since 2013.
Speaking about the initiative, Jaideep Gokhale, sustainability director, Tetra Pak South Asia, said, “At Tetra Pak, we have spent the past 16 years building a strong recycling ecosystem in India. Today over 40% cartons sold in India are recycled and we are committed to keep increasing this significantly. Our partnership with Waste Warriors is yet another positive step in this direction. The first and foremost challenge is to collect used cartons for recycling which in turn relies on greater awareness about the value of used cartons among the waste-picker community and on the public, who must segregate waste at source. Combined with the effort of the local government and the collection support of partners like Waste Warriors, we look forward to make Dehradun a cleaner, greener city.”
In addition to working closely with the waste-picker community, Waste Warriors will help increase awareness about waste segregation and recyclability of paper-based beverage cartons among consumers. To help consumers return their used cartons for recycling, Tetra Pak and Waste Warriors will also set up ‘drop-off points’ or ‘Gullaks’ at public and private locations across the city, it said.
Avinash Singh, chief executive officer, Waste Warriors, said, “Waste Management is a pressing problem faced by the residents in Dehradun and our endeavor is to develop sustainable solid waste management systems to address the issue. Recyclable, paper-based beverage cartons are a great resource for recyclers, and all we need is an efficient system to collection the used cartons. Through this partnership with Tetra Pak, we are confident that will be able to help address the issue of waste management, support recycling of the used cartons and also help augment livelihoods of local waste-pickers in the process. A win-win for everyone involved.”
Tetra Pak, along with partners, has been working towards creating a recycling ecosystem for paper-based carton packages in the country over the past 16 years. Tetra Pak cartons are primarily paper-based, with over 70% of the Tetra Pak carton being made from paperboard. The cartons can be recycled into paper products, panel boards, industrial pallets, roof sheets, school desks, and more.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
