REVL, the AR consumer-engagement division of AIPIA member Chromaprint, based in Coimbatore in India, has developed, in only two weeks, an augmented reality campaign, for beer brand ARNA, the first AR for a Nepalese consumer product. Instead of elaborating on the product characteristics, the brand chose to enable people to have fun and celebrate the Holi ‘Festival of Colors’ which took place all over India in March. For the uninitiated the Holi revelers splash brightly colored (washable!) paints powders or inks over just about everyone and everything!
Consumers in Nepal could participate without getting messy through an AR face filter, activated using a QR code. The in-built camera and sharing features enable users to save photos of their colored faces and share them on social media to win prizes from the brand. A win-win for everyone – without any apps, they explain.
ARNA became first AR campaign in Nepal
“We created limited-edition label artworks for Holi and were looking for new ways to engage with our customers. When REVL suggested the idea of a virtual Holi without the need for any apps, we were intrigued and went ahead after a quick test. Within two weeks we went live with the campaign and our consumers were thrilled with the Virtual Holi experience that allowed them to stay safe and still enjoy the festival of colors! This was the first AR campaign for a consumer brand in Nepal and we plan to leverage REVL in different ways for our upcoming campaigns as well,” said Anish Chandra Gautam, senior brand manager at ARNA’s owners Yeti Brewery Pvt. Ltd.
Short for REVEAL, REVL is an app-free AR consumer engagement service focused primarily on food and beverage brands. REVL AR experiences can be accessed through a standard website link on browsers such as Chrome and Safari on smartphones. The service focuses on being web-based and app-free, as most consumers these days avoid app downloads unless an app is vital or has repeated use for them, it says. Based in Tamil Nadu, India the company has partners in UK, USA, UAE, and Canada.
REVL says it is especially suited to alcobev brands as, being an app-free web-based AR service it is not subject to the restrictions placed on such products by social media platforms such as Instagram and Facebook.
While the campaign is closed you can still try for yourself the effects of a Holi splash on your face. Simply follow this link and enjoy: at arnabeer.com/qr
Reprinted by permission from www.aipia.info
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
