Mondi, a global leader in packaging and paper, has introduced its first recyclable functional barrier paper bag for salads in the Group LSDH’s Les Crudettes range. Sustainable packaging is a fully integrated solution – Mondi operates across the value chain from sustainably managed forests to producing pulp and kraft paper, applying the coating and printing the final material.
The French salad brand has replaced its transparent glossy polypropylene (PP) packaging with Mondi’s recyclable functional barrier paper for a selection of its pre-washed, ready-to-eat salads. The new packaging is 95% paper with a functional barrier layer, meaning the salad remains fresh for up to 10 days – the same amount of time as with the previous plastic packaging. It is verified as recyclable in the waste paper stream in France by the Recycling Authority (Cerec).
The bags are flexo printed, with lifelike depictions of the salad contents on the front, along with a QR Code, which informs consumers about the contents, quality, recycling and even refunds policy, if they happen to purchase a bag where the contents are not as fresh as expected.
Mondi eco-solution approach
Using its unique EcoSolutions approach, Mondi worked closely with LSDH, and its machine supplier Ilapak, to ensure that the new packaging is fit-for-purpose and can run on existing machines. The new solution is sustainable by design and will support LSDH Group in meeting its sustainability goal of reducing the amount of plastic in its packaging.
Paulus Goess, sales director Speciality Kraft Paper, Mondi says, “We evaluated everything, from sourcing to machinery, and the recycling process – all while collaborating closely with LSDH to deliver a sustainable solution without compromising on packaging performance. A key focus of our Mondi Action Plan 2030 (MAP2030) is to develop innovative packaging that keeps materials in circulation and prevents waste. We are proud to see our new circular-driven functional barrier paper being part of the solution. In particular, as all converting steps are fully integrated across our value chain – from paper production to barrier application and printing.”
Géraldine Collet, marketing and innovation director, Les Crudettes / Groupe LSDH adds, “This is just the first step in the sustainability journey of our ready-to-eat salad range. The results are exciting – the packaging is created on existing machines, it looks great on-shelf, is resistant to humidity and supports our sustainability goals. These salad bags could revolutionise the ready-to-eat salad market, hugely reducing the amount of plastic needed, all while keeping the food fresh.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
