Heinz – a global leader in condiments – has announced an innovative solution: the Heinz Dipper, a first-of-its-kind fry box with a built-in ketchup compartment engineered for dipping on-the-go. The patent-pending Heinz Dipper, which marks a bold step in creative innovation, has debuted at participating restaurants and sports stadiums in 11 countries around the globe.
Whether balancing sauce packets on car dashboards or squeezing ketchup directly onto individual fries, fans have long struggled to enjoy their favorite pairing away from the table. In fact, 70% of ketchup and fry lovers have spilled ketchup when dipping on-the-go and 80% say they have considered skipping condiments altogether due to a lack of dip-friendly packaging options, a Talker Research stated. The Heinz Dipper directly tackles these pain points with a simple, intuitive and mess-free design that makes dipping effortless anywhere, anytime.
“After spotlighting the uncanny resemblance between fry boxes and our iconic Heinz Keystone globally, we wanted to take the next bold step: redesigning the age-old fry box to work even harder for our Heinz lovers everywhere,” says Nina Patel, vice president, Global Heinz Brand at the Kraft Heinz Company. “As more eating occasions happen away from home in drive-thrus and on-the-go moments, the Heinz Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives.”
The Heinz Dipper will debut globally across eleven different countries, including six cities within the US, and 10 other countries – Canada, Mexico, Brazil, Germany, Italy, Portugal, Philippines, Thailand, China and Kuwait. Fans can visit participating locations to receive fries served in the new Heinz Dipper container, while supplies last.
The Heinz Dipper serves as a test for expanded distribution and long-term growth in the brand’s “Away from Home” channel. With a footprint across eleven markets around the world, the launch marks a milestone in the brand’s growing global footprint – as Heinz seeks to expand its reach while reinforcing fans’ irrational love for its unmistakably rich sauce.
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Naresh Khanna – 10 February 2025
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