Mondelēz International has announced The Ultimate Gift by its iconic triangular Toblerone brand – featuring the Toblerone Crystal Bar, an exclusive series crafted by Swarovski, renowned for creating the world’s finest crystals.
The campaign brings to life a limited series of hand-crafted crystal replicas of the original Toblerone chocolate bar. This marks a new milestone in the chocolate brand’s premium evolution and commitment to innovation.
As premium chocolate continues to grow faster than many other confectionery segments, the Toblerone Crystal Bar crafted by Swarovski elevates the brand into the realm of luxury collectibles and experiential gifting. It’s a natural extension for a brand long synonymous with travel, quality, and art of giving.
At the heart of the campaign is the Toblerone Crystal Bar crafted by Swarovski: a rare series of hand-made crystal replicas of the original Toblerone chocolate bar. Each piece is individually numbered, certified, and crafted by Swarovski.
From 1-31 July, travelers passing through nine major international airports – Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich – will encounter immersive pop-up experiences celebrating both brands. Travelers will also have the opportunity to bid in person on the Toblerone Crystal Bar crafted by Swarovski.
Each auction is linked to the airport’s own established charity partner, and 100% of the winning bids will be donated to the designated charity at each location. The auction is also open globally online, ensuring participation is not limited to people who are traveling.
“Toblerone has always been more than a chocolate bar – it’s an icon, a symbol of travel, and one of the world’s most recognized gifts,” said Iain Livingston, president, Toblerone & World Travel Retail, Mondelēz International.
“The Toblerone Crystal Bar crafted by Swarovski is a natural expression of our commitment to premiumization and reflects our dedication to craft and quality, brought to life through Swarovski’s crystal expertise, creating something truly extraordinary while raising funds for brilliant causes around the world.”
For those interested in taking part of the campaign home immediately, Toblerone is also launching a limited-edition Ultimate Gift Box adorned with Swarovski Crystals, available exclusively at World Travel Retail sites across airports globally from July through September.
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Naresh Khanna – 10 February 2025
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