Godrej Agrovet enters plant nutrition segment

Crop-wise plant nutrition products

Godrej Agrovet

Mumbai-based Godrej Agrovet, an Indian animal feed and agribusiness company, has announced the launch of a new plant nutrition portfolio in association with a Spanish organization – BIOIBERCA. The new portfolio has been launched to address the growing need for plant stress mitigation. According to the company, the new plant nutrition products will be available in Maharashtra, Karnataka, Telangana, Punjab, Haryana, and Madhya Pradesh.

Plant stress, be it abiotic (extreme temperature, low or excessive rainfall, drought,) or biotic (pests infestation) – is a direct result of the various impacts of climate change and global warming on agriculture. The most common signs of plant stress are loss of plant health during critical growth stages, yield loss or unachieved potential yield of a particular crop, fruit and flower drop, and excessive use of pesticide due to lack of alternate organic solutions.

Most farmers do not consider plant stress a critical aspect of farm management even though it severely impacts plant health and, in turn, the farm economics. Technologically driven solutions can now enable farmers to manage this latent need effectively. To alleviate these problems and to maintain healthy farm productivity, Godrej Agrovet offers crop-wise plant nutrition products.

Balram Singh Yadav, managing director, Godrej Agrovet, said, “Agricultural issues created by plant stress have a direct impact on farm economics. It is important to create an immediate awareness on the ways to mitigate it. Godrej Agrovet has been serving the Indian farmers for three decades with a diverse range of agri-input products to improve the crop yield. Launch of the plant nutrition portfolio is in line with this ethos. It will enable farmers to achieve the potential yield of a particular crop.”

The plant nutrition portfolio of crop-wise products includes Terra Sorb Complex for grapes, apple, chili, potato, Armurox for grapes, apple, chili, cotton, and Equilibrium for fruity vegetables like tomato, brinjal, okra, pointed gourd, capsicum, cucumbers, and banana.

Godrej Agrovet (GAVL) is a diversified Research and Development focused agribusiness company dedicated to improving Indian farmers’ productivity by innovating products and services that sustainably increase crop and livestock yields.


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