In-mold labels carve a niche on Indian shelves
The Indian Ice Cream Expo (IICE) 2025, held at the Yashobhoomi Convention Centre in Dwarka from 6 to 8 October 2025, brought together the...
PepsiCo joins gourmet snack bandwagon with Red Rock Deli
In a marked shift from its popular and low-cost Lay's brand, and in tune with a trending shift to premiumization amid a clutter in...
Ester Industries’ food-grade films aim to tackle food waste
Advanced and smart packaging has become more essential than ever as consumer lifestyles shift and the demand for convenience, safety, and sustainability intensifies. Consumers...
Boho whisky’s Diwali-themed secondary packaging
Launched in 2024, Boho Whisky, produced by ADS Spirits, has swiftly emerged as one of India’s most exciting new whisky brands — admired for...
Tata Soulfull’s no maida rusk
Tata Soulfull, a brand from Tata Consumer Products and a pioneer in the ‘better-for-you’ packaged foods space, has announced the launch of its new...
Story-telling on packaging’s prime real estate
Some seventeen years ago, IndiFoodBev had sensed the rise of shrink sleeves as a piece of prime real estate that marketers were increasingly using...
Hunter Luxury’s packaging for Glendronach 30 & 40-Year-Old releases
Hunter Luxury has partnered with The Glendronach Distillery and Brown-Forman to deliver the ultra-premium presentation for its forthcoming 30 and 40-Year-Old Single Malt Scotch...
Laphroaig’s campaign with Willem Dafoe
For over 200 years, Laphroaig has been doing things its own way. Continuing this spirit, the distinctive Islay single malt announced its global partnership...
Xaar drives Kammann’s customization of Johnnie Walker bottles
Xaar’s ultra high viscosity technology is powering Koenig & Bauer Kammann’s latest digital decoration breakthrough, in a striking collaboration that produced 5,000 uniquely printed...
Jim Beam and Cadillac Formula 1 announce partnership
Jim Beam, the world’s No 1 bourbon, and the Cadillac Formula 1 team announced a multi-year global partnership that brings together two of the...
