Cadbury Dairy Milk Silk introduces a new TVC
India's youth has evolved over the years, especially when it comes to seeking love and expressing their emotions in deeper and more meaningful ways, and so has the journey of Cadbury Dairy Milk Silk....
ITC’s Sunfeast YiPPee! creates a new instant noodles category
Sunfeast YiPPee!, one of the most popular instant noodle brands in India, has again demonstrated innovation in the instant noodles segment by launching a new consumer experience through Quik Mealz that offers noodles in...
Mondelēz International announces packaging innovation
Mondelēz International announced that Philadelphia cream cheese sold across Europe is to be made with recycled plastic packaging, starting from 2022. The iconic brand will pioneer this packaging innovation, representing an important step in...
Glass packaging becomes active!
Glass has a presence in our daily lives in various forms, such as containers, tableware, automotive and transport, appliances, and electronics. More than 75% of European consumers see glass as the most sustainable and...
A brand design should not only look good but also work well
A brand design should not only look good but also work well. That is the philosophy that drives Almond Branding, a brand and design agency based in Mumbai. Almond Branding has worked with multiple...
Ecolean sets up first recycling point in Moscow
Global packaging producer Ecolean and leading waste operator in Moscow, EcoLine, have established a collecting and recycling point that serves over two million consumers. Ecolean works proactively to both optimize resource use when producing...
Kumar Labels’ continuous alcobev innovations
According to a recent study by Package Insight, labels stimulate consumer attention to buy new products. Exciting label design trends have penetrated every corner of the food and beverage market. Moreover, brands are exploring...
Barry Callebaut to acquire GKC Foods
The Barry Callebaut Group, the world’s leading manufacturer of high-quality chocolate and cocoa products, has signed an agreement to acquire GKC Foods (Australia), a producer of chocolate, coatings and fillings, serving many consumer chocolate...
Alpenliebe enters fruity candy segment with ‘Alpenliebe JuiCyfills’
Alpenliebe, one of India's most popular confectionery brands, recently announced its extension into the fruit candy segment with the launch of Alpenliebe JuiCyfills. According to the company, Alpenliebe JuiCyfills is a value-added proposition in...
WAI WAI noodles uses its packaging to promote the habit of hand hygiene
WAI WAI, the instant noodle brand, in line with the ‘Hand Wash Program’ lead by WHO, has been dedicating space in its packets to propagate this agenda to its consumers. The brand is the...