Diageo to launch Johnnie Walker in paper bottle in early 2021
British multinational beverage alcohol company, Diageo, makers of Johnnie Walker, Smirnoff, and Guinness, has announced that it has created 100% plastic-free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut...
Webinar on credible traceability
While traceability is becoming a regulatory requirement across many industries, there is a need to move from traditional models to comprehensive copy-proof protection. Today's supply chain is impacted by the clonability of barcodes and...
SIG introduces QR code marketing inside closures
Switzerland-based SIG, a leading systems and solutions provider for aseptic carton packaging, extends its range of PAC.ENGAGE QR code solutions into closures with the launch of ‘One Cap, One Code’ for effective and unique...
Blenders Pride launches a limited-edition pack
The premium Indian whisky category, Seagram's Blenders Pride, has introduced a limited-edition pack in association with design stalwarts Shantanu and Nikhil for the festive season. The limited-edition pack echoes the designers' impeccable craft, who...
McDonald’s India launches ‘Big Hug Burger’ campaign
Inspired by people’s craving of hugging their loved ones in the recent times, McDonald’s India – North and East has introduced double patty variants in its all-time favorites McAloo Tikki, McVeggie, McChicken, McSpicy Paneer,...
Mondelez India launches special limited-edition Cadbury Unity Bar
Mondelez India unveiled its special limited-edition Cadbury Unity Bar to celebrate India's spirit on 74th Independence Day. This Cadbury bar is a combination of dark, blended, milk, and white chocolate united in one bar....
Tetra Pak helps ice cream manufacturers to overcome Covid-19 challenges
In a normal year, during a normal summer, for most people, warm days would be regularly and pleasurably punctuated with ice cream. Whether you prefer a towering triple scoop of gelato or have a...
Jersey is now Godrej Jersey
Creamline Dairy Products Limited (CDPL) rebranded Jersey as Godrej Jersey. Through the integration of the master brand Godrej, the rebranding aims to strengthen further the trust equity built over the last 34years, the company...
McDonald’s India – North & East adds Piri Piri seasoning to fries & Chicken...
Remember the first time you got to add Piri Piri seasoning into a fries or Chicken McNuggets bag and shake it? The first time you tried a spiced-up version of your favorite fries, and...
Nestlé’s Smarties now available in a recyclable paper wrapper
Nestlé has announced that its popular Smarties sharing block is currently being produced in a recyclable paper wrapper. Almost 3.5 million Smarties blocks are sold each year, and this represents an important next step...