Blenders Pride launches a limited-edition pack
The premium Indian whisky category, Seagram's Blenders Pride, has introduced a limited-edition pack in association with design stalwarts Shantanu and Nikhil for the festive season. The limited-edition pack echoes the designers' impeccable craft, who...
SIG introduces QR code marketing inside closures
Switzerland-based SIG, a leading systems and solutions provider for aseptic carton packaging, extends its range of PAC.ENGAGE QR code solutions into closures with the launch of ‘One Cap, One Code’ for effective and unique...
Nestlé’s Smarties now available in a recyclable paper wrapper
Nestlé has announced that its popular Smarties sharing block is currently being produced in a recyclable paper wrapper. Almost 3.5 million Smarties blocks are sold each year, and this represents an important next step...
SIG introduces innovative on-the-go packaging solution in Europe
With the commercial launch of combismile in Europe (currently excluding France, Germany, Great Britain, and Italy), SIG's innovative on-the-go packaging solution will enable brands and producers to create more unique and healthy products differentiate...
Jersey is now Godrej Jersey
Creamline Dairy Products Limited (CDPL) rebranded Jersey as Godrej Jersey. Through the integration of the master brand Godrej, the rebranding aims to strengthen further the trust equity built over the last 34years, the company...
McDonald’s India launches ‘Big Hug Burger’ campaign
Inspired by people’s craving of hugging their loved ones in the recent times, McDonald’s India – North and East has introduced double patty variants in its all-time favorites McAloo Tikki, McVeggie, McChicken, McSpicy Paneer,...
Mother Dairy introduces flavored Butterscotch Haldi Milk
In the current coronavirus scenario as 'immunity boosting' has gone trending, Mother Dairy, the milk and milk products major and a subsidiary of National Dairy Development Board (NDDB), has introduced butterscotch flavored Haldi Milk...
Watson’s launches children’s water, featuring an Aptar Sport Cap
As market competition for bottled water becomes increasingly intense, market segmentation is becoming clearer, and new markets like baby water, water for the elderly, and children’s water are hitting store shelves. According to a...
Diageo to launch Johnnie Walker in paper bottle in early 2021
British multinational beverage alcohol company, Diageo, makers of Johnnie Walker, Smirnoff, and Guinness, has announced that it has created 100% plastic-free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut...
New normal brings opportunities for packaging innovations
While the negative consequences of the Covid-19 crisis are clear, times of extreme uncertainty can also be windows of opportunity, if juxtaposed with innovation. However, in leadership positions, the question remains – What is...