Aptar

Watson’s launches children’s water, featuring an Aptar Sport Cap

As market competition for bottled water becomes increasingly intense, market segmentation is becoming clearer, and new markets like baby water, water for the elderly,...
Cadbury

New paper packaging for Cadbury chocolate tablet

Consumer and manufacturer demand for more environmentally friendly packaging has never been stronger. Recently, Mondelēz International approached Syntegon Technology, formerly Bosch Packaging Technology, with...
paper straw

Intermarché is first to launch SIG’s paper straw solution in Europe

SIG’s fully recyclable and renewable paper straw solution for aseptic carton packs is being launched for the first time in Europe by Intermarché, one...
Gemini Sunflower Oil

Gemini Sunflower Oil launches ‘MaskBanaoMovement’

As India navigates the Covid-19 pandemic and with the economy opening up, local citizens wearing masks have become an essential part of their daily...
Premiumization

Impact of Covid-19 on premiumization trend and global coffee demand

Due to the rapid progression of Covid -19, coffee sales are expected to witness drastic decline globally, with North America and Eastern Europe being...
Ahlbrandt

Baldwin’s Ahlbrandt launches particle-free CleanSpec Corona electrode

Baldwin Technology’s Ahlbrandt System has announced that its new CleanSpec, particle-free Corona electrode, is ready to be shipped on demand within 24 hours from...
Cadbury Dairy Milk Silk

Cadbury Dairy Milk Silk introduces a new TVC

India's youth has evolved over the years, especially when it comes to seeking love and expressing their emotions in deeper and more meaningful ways,...
snacks

Salty snacks in Germany – Balancing indulgence and health

Indulgence is regarded as highly important to the average German consumer and in surveys, these consumers generally respond more positively than other nationalities to...
Maestro

Aptar’s Maestro, an innovative closure for edible oils

Maestro is Aptar's new solution that gives consumers the desired easy-to-open, portion control, and drip-free benefits. Maestro creates an elevated experience that allows brands...
campaign

Godrej Jersey new ad campaign draws attention to building immunity

Creamline Dairy Products (CDPL), a leading dairy player in Southern India and a subsidiary of Godrej Agrovet, launched a television campaign that highlights building...