Tetra Pak’s closure & barrier solutions, processing tech, filling machine
In its nearly four-decade journey in India, Tetra Pak, a provider of food processing and packaging solutions, has expanded its offerings with solutions for...
Marico’s Saffola Masala Oats nudges Sanjay Manjrekar to behave
In a new campaign for Marico’s Saffola Masala Oats, launched during the ICC Men’s T20 World Cup 2024, Manjrekar is being nudged to behave...
Hellmann’s and SOCIAL launch ‘Mood Burgers’ menu
With cricket fever gripping the nation ahead of India’s first match, Hellmann’s in collaboration with SOCIAL and Boss Burger announces the ‘Mood Burgers’ limited-edition...
Beating summer heat – Traditional drinks in new avatar
The summer heat is on with the mercury crossing an unprecedented 52 degrees in Delhi on 29 May. The humidity is adding fuel to...
Parle Agro’s Dhishoom masala drink launched nationwide
Parle Agro, known for its contributions in the Indian beverage industry, has launched Dhishoom, a jeera masala flavored carbonated drink, nationwide. With its availability...
Nescafé launches premium Espresso Concentrate Coffee
In 2023, 32% of the coffee consumed out of home was cold, the equivalent of 1 in every 3 cups. This segment is one...
Compostable packaging for new Beavertown crisps
Beavertown, a British brewery based in Tottenham, is well-known across the country for its craft beers including Neck Oil, Gamma Ray, Lupuloid, and Bones....
Moving muesli from magical to mainstream
When I was much younger, muesli was just a very expensive breakfast cereal. Although generally associated with wealthier friends and colleagues, ‘Swiss Familia’ was...
Coca-Cola launches smartwater in aluminum cans
Glacéau smartwater fans can now crack open the crisp, vapor-distilled hydration they know and love – from a newly designed, aluminum can.
The brand from...
Sustainability in packaging design
Paperization and sustainable packaging options were meaningfully discussed by the panel “From Concept to Shelf, to Recycling to Recyclates in the Design of Packaging,”...
