Parle Agro’s OOH campaigns
Beverage major Parle Agro has launched out-of-home (OOH) campaigns for its popular brands – Frooti, Appy Fizz and Smoodh. Designed to grab attention during...
Govt, FSSAI directive to eCom sites on ‘health drinks’
The government has asked all eCommerce companies to remove drinks and beverages, including Bournvita, from the health drinks category from their portals. The order...
Moving muesli from magical to mainstream
When I was much younger, muesli was just a very expensive breakfast cereal. Although generally associated with wealthier friends and colleagues, ‘Swiss Familia’ was...
Coca-Cola launches smartwater in aluminum cans
Glacéau smartwater fans can now crack open the crisp, vapor-distilled hydration they know and love – from a newly designed, aluminum can.
The brand from...
Indian coffee exports grow in value to US$ 1.26 billion
India, the 8th largest coffee grower in the world and the third largest in Asia after Vietnam and Indonesia, has improved its exports to...
Environmental control solutions for food, pharma from Bry-Air
A provider of dehumidification and environmental control solutions, Bry-Air, with more than 60 years of expertise, is leading from the forefront with dehumidification solutions,...
Beverage brand Hijos de Rivera blends well with KHS
In the far northwest of Spain lies the region of Galicia. It’s famous not only for its capital of Santiago de Compostela, a place...
Tetra Pak’s 36-year journey in India
Tetra Pak has been an early investor in the Indian food and beverage processing story and the country’s self-sufficiency and export in these sectors....
Smart packaging in securing the food supply chain
At PACK.Nxt in Mumbai in January, Andrew Manly, director of the Active & Intelligent Packaging Industry Association, which partnered the event, emphasized the pivotal...
Prasuma wins International Taste Award
Prasuma, an Indian frozen foods brand, has won an International Taste Award. Prasuma's Spicy Chicken Momos and BBQ Chicken Bao Buns have both been...
