In an endeavor to boost consumers’ immunity, Heritage Foods has launched Ginger, Tulsi, and Turmeric variants of milk, with a 90 days shelf life. According to Heritage, its Ginger Milk Is good for thermoregulatory, thrombotic, and respiratory functions of the body, making it an ideal choice for immunity booster. Besides, ginger is proven to be useful in improving body metabolism, making body healthy and warm ginger milk has a strong effect against throat infection and gives relief from throat pain.
Heritage Foods, founded in the year 1992, is one of the fastest-growing Private Sector Enterprises in India, with two business divisions, including Dairy and Renewable Energy, under its flagship company Heritage Foods and Cattle feed business through its subsidiary, Heritage Nutrivet (HNL). Currently, Heritage’s milk and milk products have market presence in Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharashtra, Odisha, NCR Delhi, Haryana, Rajasthan, Uttar Pradesh, and Uttarakhand.
Heritage Tulsi Milk contains tulsi extract, sabja (sweet basil) seeds, and mint extract, which claims to make the product a good immunity shield. Tulsi is good for immunity boosting significantly during seasonal changes. According to studies, tulsi with sabja seeds are suitable for the human body and act as a coolant. While Turmeric has got good antimicrobial property against a broad spectrum of disease-causing bacteria and viruses, it has emerged as a superfood worldwide. Turmeric is proven to be a potent antioxidant, which makes it a good choice as an immunity booster.
According to Heritage Foods, given the functional benefits, its immunity milk variants are believed to attract the likes of progressive and discerning consumers who have concerns about their health and seek immunity-boosting options that ensure wholesome health their family.
Heritage said its immunity milk variants are free from artificial preservatives and will be available at leading Modern retail stores, eCommerce platforms, select standalone stores, and at select Heritage Parlors in 170 ml PET bottles priced at Rs 30.
Heritage TUCH App for online delivery
Heritage Foods launches Heritage TUCH App in Hyderabad. With this app, consumers can order all milk and milk products online at their convenience of staying at home.
In addition, to treat ice cream lovers’ taste buds, Heritage Foods has launched new flavors in ice creams, including cookies and cream, berry ripple, and caramel ripple. The ice creams are available in Sundae transparent cups.
Commenting on the occasion, Brahmani Nara, executive director, said, “We are excited to launch healthy products, which helps in building immunity. Pandemic has really fueled innovation across the world. Heritage Foods is always at the forefront of consumer’s health and happiness, which can only be achieved by bringing innovative products at the right time. Heritage Foods understands the needs of consumers and have been at the forefront to bring many value added healthy products to consumers.”
“As it helps to build immunity, there is no better time than now, where in entire family needs to have healthy and nutritious products to build immunity,” she added.