Magtein magnesium L-threonate has been showcased on Arnold Schwarzenegger’s official Instagram account.
Magtein is the patented, proprietary form of magnesium that supports healthy magnesium levels in the brain by facilitating delivery across the blood–brain barrier. In a range of studies, including human clinical trials, it has been linked with improvements in brain health, cognitive vitality, and sleep quality.
This research base helped attract the interest of Arnold’s Pump Club – Schwarzenegger’s global health and fitness community, which formed an official partnership with Magtein last year. Today, the unique magnesium form features on @schwarzenegger – the star’s official Instagram account, which has 26.7 million followers. The science-forward carousel makes the case for Magtein — proof that strength isn’t the only thing worth training smarter.
Rory Lipsky, EVP, Magtein said, “It’s an absolute honor to have Magtein platformed like this. We’re obviously delighted that our patented magnesium is being placed in front of an engaged fitness and wellness audience of millions. But even more importantly, it’s a reflection of the scientific evidence that we’ve built up over the past decade. The Pump Club is built on a commitment to science and transparency, and only backs products that stand up to scrutiny, so this is a really meaningful endorsement for Magtein.”
To date, five peer-reviewed, randomized, double-blind, placebo-controlled human trials exploring Magtein’s benefits have been published. At SupplySide Global ThreoTech, the commercial team behind Magtein, hosted a breakfast briefing on an upcoming clinical study examining its benefits in athletes.
In addition to holding GRAS approval in the US, Magtein is approved as safe for use in consumer products in Canada, Japan, Turkey, India and Thailand. Since November 2024, it has also been available in the EU, and it was authorized as a novel food in the UK this year.
Magtein is the patented, proprietary form of magnesium L-threonate, developed by researchers in 2010 to help address the challenge of increasing magnesium levels in the brain to healthy levels. Magtein supports brain health, healthy cognitive aging, reaction time, sleep quality, and next-day functioning, based on findings from multiple human clinical studies.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
