Remember the first time you got to add Piri Piri seasoning into a fries or Chicken McNuggets bag and shake it? The first time you tried a spiced-up version of your favorite fries, and it left you craving more? Well! To shake things up a little, the country’s most loved restaurant brand McDonald’s India – North and East, has brought back Piri Piri seasoning with its french fries and Chicken McNuggets add-on price of just Rs 20, al-a-carte or EVM.
According to the company’s press release, customers can upgrade their Fries or Chicken McNuggets with Piri Piri seasoning that comes in a separate pack and a Shake Shake paper bag. Customers can pour the seasoning in the Shake Shake bag of fries or McNuggets; shake up the mix to enjoy the play of spices.
“We are excited to bring back one of the most popular and irresistible menu items for our customers and give them a sense of familiarity as well as excitement. By spicing up our menu with Piri Piri Fries and Chicken McNuggets, we hope to offer customers a sense of comfort as well as satisfy their cravings with a new variant of a much loved product,” says Robert Hunghanfoo, head, CPRL (Connaught Plaza Restaurants operates McDonald’s restaurants in North and East India).
The company also stated that with food safety and quality always at the core, all McDonald’s products go through comprehensive quality checks, from farm to table, to enjoy safe and delicious food every time they choose McDonald’s.
Furthermore, as a commitment to quality and safety in the current times, McDonald’s India – North and East has introduced the Global ‘Safety+’ program that includes nearly 50-plus process changes in the restaurant operations. Safety+ is a Global system of enhanced hygiene and safety practices that help ensure that every part of the McDonald’s experience is safe for its customers and employees. It builds on more than six decades of safety-first leadership in McDonald’s restaurants.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now