McDonald’s India launches ‘Big Hug Burger’ campaign

‘Big Hugs’ with double patty variants

Big Hug
McVeggie Burger (Double Patty)

Inspired by people’s craving of hugging their loved ones in the recent times, McDonald’s India – North and East has introduced double patty variants in its all-time favorites McAloo Tikki, McVeggie, McChicken, McSpicy Paneer, McSpicy Chicken, Filet-O-Fish and Dosa Masala burgers, which include two patties hugging each other tightly. The company has launched the ‘Big Hug’ campaign highlighting people’s emotional desire to hugging their loved ones, which has reduced in recent times. Keeping the same in mind, the new burgers are named as ‘Big Hug’ burgers. Starting at Rs 59 (plus applicable taxes), the double patty variants are surely every burger lover’s delight.

With ‘Big Hug’ burgers, McDonald’s offers its customers double the pleasure of enjoying their favorite burgers, whether it’s their favorite juicy McVeggie or McChicken or classic McAloo Tikki or the signature Filet-O-Fish burger or tangy rasam sauce filled Masala Dosa burger or McSpicy Chicken or McSpicy Paneer.


“We are excited to give our customers new ways to enjoy the burgers they love and satisfy their cravings with our all-new double patty variants, giving them a sense of familiarity and newness. With this new addition to our menu, we offer more crave-able options to our customers,” says Robert Hunghanfoo, head, Connaught Plaza Restaurants operates McDonald’s restaurants in North and East India.

Global ‘Safety+’ program

The company claims that food safety and quality are always at the core, as all McDonald’s products go through comprehensive quality checks, from farm to table, so that the customers can enjoy safe and delicious food every time they choose McDonald’s.

Furthermore, as a commitment to quality and safety in the current times, McDonald’s India – North and East has introduced the Global ‘Safety+’ program that includes nearly 50-plus process changes in the restaurant operations. According to the company, Safety+ is a Global system of enhanced hygiene and safety practices that ensure that every part of the McDonald’s experience is safe for its customers and employees. It builds on more than six decades of safety-first leadership in McDonald’s restaurants.


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