Storia launches direct-to-consumer eCommerce initiative in Mumbai

The initiative will be replicated in other parts of India soon

Storia's product portfolio

Storia Food and Beverages, a young and disruptive start-up in the F&B segment, announced the launch of, a direct-to-consumer (D2C) channel Mumbai to gain an edge via online shopping amid shifting consumer behavior. According to the company, the initiative will be replicated in other cities as well across the country in the coming months.

Storia was incorporated in April 2017 and is currently present across over 50,000 retail outlets in 33 cities. Storia’s product portfolio comprises shakes, 100% Natural Tender Coconut Water, Beverage Whitener, and street style juices. Storia claims that its shakes are the highest fruit content shakes in India, and all their products are free of preservatives and additives, making them 100% natural with superior health benefits.

Zero contact delivery initiative

The website will allow shoppers from Mumbai to order Storia’s products online with an exclusive offer. The company has also introduced a ‘zero contact delivery’ initiative on all prepaid orders. In the past few months, Storia has created its presence in modern trade and eCommerce channels to grow its product’s reach to consumers.

Vishal Shah, founder, and managing director, Storia Foods and Beverages, said, “With the Covid-19 outbreak and home-quarantine regulations, we’ve seen an unprecedented spike in online shopping, delivery and traffic. While retailers focus on keeping shelves stocked and protecting customers and workers, the go-to-market strategy has shifted much of our focus to digital platforms and allowed us to focus on helping our consumers through this tough time.”

“Launching this new D2C channel allows for the opportunity to engage with our consumers directly, to learn from them, and use these learnings to continuously optimize everything from the shopping experience to the products themselves”, he added.

Commenting on the initiative, Ahmed Aftab Naqvi, chief executive officer and co-founder, Gozoop, said, “In this new world, paradigms have shifted and so has the goal post. It’s essential for brands that want to win to understand their customers and control the entire value chain. For the past 12 years, Gozoop has been pioneering solutions for direct to consumer businesses. We are proud to partner with Storia and are looking forward to using our proven expertise to help the brand directly reach, engage and delight their customers.”



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