Ferrero Rocher Moments, a praline from the house of Ferrero, has introduced a new range of packs addressing different consumer needs ranging from self-consumption, sharing and gifting during everyday occasions.
The new range is borrowing the premium essence and design codes from the Ferrero Rocher mother brand — one of the world’s largest sweet-packaged food companies — through its gold-colored packaging and design patterns.
The newly introduced Pouch Pack with approximately eight pieces is convenient for sharing with friends and family as well as for self-consumption. This pack also enables to play in impulse, self-indulgence, and everyday consumption.
The newly introduced larger packs of 16 and 32 pieces offer a premium yet affordable gifting option to consumers.
The overall design has been elevated to add a more premium touch to Ferrero Rocher Moments, which is meant for everyday affordable gifting. The revamped packaging design showcases a seamless blend of timeless elegance and contemporary flair, elevating the gifting experience to new heights, the company says.
It reflects Ferrero Rocher’s commitment to presenting one of the finest confectioneries in an exquisitely crafted ensemble. The new packaging is the perfect choice for sharing cherished moments with loved ones during the festive seasons and everyday memorable moments, ensuring that the joy of Ferrero Rocher Moments can be savored by all, the company says.
Speaking on the occasion Zoher Kapuswala, marketing head, Pralines, Tic Tac, Nutella, Ferrero India, said, “We continue to evolve our product offering based on research and insights. The new Ferrero Rocher Moments packaging introduces premium yet affordable options for sharing, self-indulgence, and gifting options for our customers. The revamped pack range and different pack sizes for Ferrero Rocher Moments will amplify the joy of consumers by creating lasting memories for all.”
The new pouches will be available in factory packed Hang sells and shelf-ready dispensers at modern trade, traditional trade and ecommerce platforms. Manufactured at Ferrero India’s plant in Baramati near Pune, almost 80% of raw materials for Ferrero Rocher Moments is sourced locally. Ferrero Rocher Moments comes in easy-to-share premium gifting pack and is crafted to make the brand relevant not only during festivals but to celebrate everyday occasions.
The Ferrero Group is one of the world’s largest sweet-packaged food companies, with over 35 brands Kinder, Nutella, Ferrero Rocher and Tic Tac sold in more than 170 countries.
Ferrero India started its commercial operations in 2004. In 2007, the government of Maharashtra bestowed a mega-status project for its production plant in Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production.
Headquartered in Pune, the company has regional sales offices in Chennai, Delhi and Kolkata with a distribution network across all the metros and mini-metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Nutella, Tic Tac, and Kinder Joy.