Around 700 exhibitors from 15 countries are geared up for one of Iran’s top business events, the 31st Iran agrofood, scheduled to run from 8 to 11 June 2024 at the Tehran International Permanent Fairgrounds.
Following the success of the 30th jubilee edition of 2023, the organizers have unveiled the 2024 event. Spearheaded by fairtrade Messe, the German trade show specialists, and their Iranian partners Palar Samaneh, this premier gathering is set to serve Iran’s vibrant agriculture, packaging, food, beverage and hospitality industries.
With exhibitors representing Austria, Brazil, China, France, Germany, India, Iran, Italy, Poland, Russia, Spain, Thailand, Türkiye, the United Arab Emirates and Uzbekistan, the stage is set for another compelling showcase of innovation and collaboration.
Iranian exhibitors are at the forefront, as they have come to master the entire spectrum of the agrofood industry, and at a very high level. No wonder that many hundreds of Iran’s leading producers and suppliers once again warmly welcome their customers to this year’s Iran agrofood.
The Brazilian pavilion will certainly be one of the show highlights again.
China is going to be represented by exhibitors from all over the country, and Germany participates with companies showcasing flavors & ingredients as well as food packaging machinery.
India is going to be present with a great deal of exhibitors, while many high quality Turkish suppliers will offer dedicated solutions and technologies for the Iranian agricultural and food industry.
Russia is represented by a group of companies from Moscow Region and Stavropol Region in the North Caucasus.
From field to fork
With its four dedicated partial fairs Iran agro, Iran food + bev tec, Iran food ingredients and Iran food + hospitality, Iran agrofood covers the entire value chain from field to fork. And this is how the individual sub-fairs are allocated at the exhibition site.
Iran agro in hall 38
Iran food + hospitality in halls 5, 6, 7, 8, 9, 27, 31A, 31B, 44/1, 44/2
Iran food ingredients in hall 35, 38
Iran food + bev tec in halls 38, 38A, 38B, 40, 40A, 41, 41B’
Iran is one of the largest agrofood markets in the Middle East
With a population of 90 million, Iran has long been the largest food market in the Middle East. Expenditure in the F&B sector is growing steadily, and F&B production is by far the largest segment of the Iranian processing industry.
Accordingly, the demand for food and beverage ingredients is rising continuously. Iran ranks globally among the top five producers of apricots, cherries, sour cherries, cucumbers and gherkins, dates, eggplants, figs, pistachios, quinces, saffron, walnuts, and watermelons.
According to WTO, Iranian food imports made up for US$17.2bn in 2022, up 14.7% compared to US$15.0 billion in 2021. Food exports amounted for US$4.8bn compared to US$5.4 billion in 2021.
According to VDMA, Iranian imports of food processing and packaging machinery amounted to €141 million in 2022, up 9.7% compared to €129m in 2021.
Imports of packaging machinery grew by 23.4%, from €54m in 2021 to €67m in 2022.
Iranian imports of agricultural technology have grown by 15.8% annually over the past five years. The Iranian market for agricultural technology thus ranks among the top two in the Middle East, in line with Saudi Arabia.
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Naresh Khanna – 10 February 2025
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