NatureFresh Professional, the fastest growing national brand of bakery shortenings and margarine from Cargill’s oils business in India, engages with consumers and bakers through the ‘Bake Zone’ tour. The objective of the tour was to add value to every baker by enhancing their skills and efficiencies, along with constant encouragement to acquire industry knowledge.
Located near Pragati Maidan metro station, the brand’s stall (04B and 03B) in hall A4B was aesthetically designed as a café that showcased 60 different recipes. The tour was conducted in three-time slots 12 PM, 2 PM, and 4 PM, during which baker partners were accompanied from Aahar Expo to Bake Zone situated in Infocity, Gurugram, where they got to experience firsthand how a bakery works and got professional industry insights by experts. NatureFresh Professional won an award of Excellence in Display in Aahar 2020.
Keeping in mind the changing trend of increased preference towards healthy baked delicacies, NatureFresh Professional’s expert chefs curated 60 new special recipes, like cheese crackers, sesame berry cookies, whole wheat khari to name a few, which were displayed at the expo. These recipes are crafted, keeping in mind the changing preferences of health-conscious consumers. Bakers who visited the NatureFresh professional’s stall were enthralled by the recipes displayed and also appreciated the innovative thinking of the brand.
Over 600 visitors visited the NatureFresh Professional’s stall this year, a number higher than the previous editions of the Expo. Customers appreciated the ‘Bake Zone’ tour demonstrating the applications of the products over engaging baking sessions. Along with this, bakers shared their queries regarding new baking techniques during the sessions with the chef and received valuable guidance.
NatureFresh Professional provides the best-in-class range of bakery fats for Indian bakers and takes pride in thoroughly understanding the consumer trends in the bakery. The brand follows a comprehensive approach to creating these new recipes at its state-of-the-art Application Center.
Speaking on occasion, Piyush Patnaik, managing director, Cargill’s Oils business in India stated, “NatureFresh Professional is an important brand of Cargill’s oils business in India’s portfolio catering to the needs of the modern-day bakers and customers across the country. As a brand, we always strive to provide supreme quality to our potential customers and interact with them regularly, gauging their interests while understanding their issues and needs.
We are overwhelmed with the response received, for the fourth consecutive year, at our stall in AAHAR Expo. The brand will always ensure that we keep our consumers’ needs at the highest pedestal and interact with them through relevant mediums.”