The German carton packaging machine manufacturer Somic has recently founded Somic Packaging Asia Pacific Company Ltd – a subsidiary located in Bangkok that will be officially inaugurated in December 2023. The opening of the subsidiary in Thailand to increase its sales network is a part of the internationalization of the company a team of sales, after-sales and engineering experts as well as its own showroom, looking at the Southeast Asian markets.
With packaging machines for secondary packaging including shelf-ready case packing, Somic has established an excellent reputation in Europe and also in the USA. Its more than 500 employees worldwide including end-of-line packaging specialists provide users in the food, non-food, cosmetics and pet food industries with cost-effective solutions of the highest level of safety for packaged products.
Somic 434 in Bangkok showroom
Somic’s line-up provides integrated machine design, which covers all work steps from carton feeding and product grouping to carton sealing in one machine. Gentle product guidance is particularly important here, because even sensitive product packages are safely brought together to form the desired product formation. The Somic 434 machine which received great attention at Interpack 23 in in Düsseldorf will also be displayed in the new showroom in Bangkok for users in the Southeast Asian region.
“With the permanent presentation of our machine – independent of trade fairs – we offer our new clientele in Asia, the opportunity to personally examine the quality of our machines. This allows us to discuss specific projects in depth on site at our new branch and to present the advantages of the machine concept in detail,” explains Patrick Bonetsmüller, managing director of SOMIC, at the opening of the new branch.
With its own team, which is now the direct contact in Bangkok for all users from the markets in Thailand, Malaysia, Indonesia, Vietnam and South Korea as well as the Philippines, Somic is making its first appearance on these markets. “We are ready for internationalization and can name numerous projects of well-known large corporations as reference. These global players operate internationally and naturally demand great efficiency in packaging processes for production sites in the Asian region,” says the managing director. “These references from European projects are the basis for winning new customers in the Asian region,” he adds.
Customer advice and service bundled for Asia-Pacific
Somic Packaging Asia Pacific’s new 15-person team comprises of sales, service, and engineering functions. Their strength of in-depth market knowledge as well as understanding of local user requirements compliments the dedicated expertise from machine and design specialists in Germany. “Our focus is to serve regionally our customers’automation needs for grouping products in shelf-ready packaging. End-consumers are spoilt with the luxury of variety and constant changes in packaging design and so we have orientated ourselves to match those market demands with a high-level of flexibility for secondary and tertiary packaging handling complex primary packaging SKUs. Our latest 434 machine platform provides flexibility whilst improving on already impressive machine availability offered by the well received 424 generation,” explains Lukasz Myszkowski, managing director of Sales of Somic Packaging Asia Pacific.
Of particular importance is the level of comprehensive service also available at the Bangkok office. As with all Somic machines, parts manufacturing is based in Germany. With its high vertical range of manufacture, the company stands for the highest machine quality and service life. To offer the machines economically at its worldwide locations as well, Somic relies on on-site commissioning. “We look forward to offering high-performance packaging technology to customers in the Asia-Pacific region,” says the manager of the Thai subsidiary.