Cherise India, a D2C tea, coffee, milk, and soups smart vending eco-system set up by a third generation tea sommelier Parimal Shah, has unveiled a new range of healthy and instant beverages under their brand – Brewdays.
Made using premium quality ingredients, the beverages under Brewdays comprise a large variety of Instant Beverages manufactured by Cherise at their ISO, HACCP and GMP certified plant located in Pune, Maharashtra.
Known popularly as Jiffy’s Brewdays, these farm-to-cup beverage formulations are made using natural ingredients and available in a large variety of popular flavors such as Indian Masala Chai, Cardamom Special Chai, Filter Kaapi Style Coffee, Herbal Turmeric Latte, Herbal Coffee, Herbal Lemon Tea, Lemongrass Tea, Himalayan Herbal Tea, and Herbal Tomato Soup.
“Unlike most other tea companies, Cherise comes from a family business of Legacy tea farmers who understand ingredient science. Our Jiffy’s Brewdays collection aims to offer a superior tasting range of beverages from across India, which can be prepared instantly, no matter where one is. Our formulations are made using natural ingredients and do not have any artificial ingredients in them!” explains Parimal Shah, founder and chief executive officer of Cherise India.
Cherise’s new IoT and Android enabled Smart Vending Eco-System
Along with its vast assortment of beverages, Cherise has created its own proprietary and patented IoT and Android enabled Smart Vending Eco-System, which is designed to vend only their beverages, making it an ideal printer-cartridge style business model.
“With the growing consciousness towards wellness, consumers embrace a healthy lifestyle. Our formulations are made using natural immunity boosting ingredients and are available in convenient single serve sachets and also via our IoT-enabled Smart Vending machines. Moreover, the beverages under our brand Brewdays can be made instantly in a jiffy. There is nothing more refreshing than a warm cup of goodness and well-being, instantly available, on-demand in seconds,” added Shah.
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Naresh Khanna – 10 February 2025
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