India’s science-based Ayurveda company Dabur India recently announced the extension of its healthcare brand Dabur Honey with the launch of ‘Dabur Honey Tasties’, a honey-infused sweet, healthy, and no added sugar take on the classic sugary chocolate and strawberry syrups. The range of chocolate and strawberry flavored Honey Tasties has the goodness of honey, is enriched with Vitamin D, and has no added sugar.
The new Honey Tasties has been launched in two flavors – chocolate and strawberry – priced at Rs 120 for a 200 gram pack.
“Dabur Honey has been trusted by generations as their preferred health and food supplement. We are now offering its nutrition for kids with our new range of flavored honey, which is the perfect combination of taste and health. Millennial moms are increasingly looking for products that offer great taste while being healthy for their little ones. They are also finding ways of giving the goodness of honey to their kids. Dabur Honey Tasties, a one-of-its-kind innovation in the honey category, provides a tasty treat that kids will love,” Dabur India marketing head-Health Supplements Prashant Agarwal said.
Dabur Honey Tasties – a healthy options for kids
Dabur Honey Tasties come in colourful and stimulating squeezy packs and will be available in select retail stores and on leading eCommerce platforms.
“The new Dabur Honey Tasties is powered by the goodness and nutrition of honey, is enriched with Vitamin D, and has no added sugar to offer consumers the rich, irresistible chocolate and strawberry flavors without compromising on their health. It helps in boosting energy, is a rich source of nutrition, antioxidants, and minerals; which helps boost immunity. It can be added into milk, spread on bread, drizzled on pancakes/waffles, and used to make desserts. It not only enhances the flavor of milkshakes but can also be used as a topping in beverages like cold chocolate and cold coffee, besides ice-creams,” Agarwal added.
Dabur India is one of India’s FMCG companies. Dabur India’s FMCG portfolio includes nine power brands – Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail, and Dabur Pudin Hara in the healthcare category; Dabur Amla, Vatika, and Dabur Red Paste in the personal care space; and Réal in the food and beverages category.
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Naresh Khanna – 10 February 2025
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