Rumi Spice announces the launch of its newest innovation – Seasoned Salts. Its seasoned salts are crafted with medium-flake sea salt and a blend of their ethically sourced, signature Afghan spices. Versatile in use, these flavor-packed salt blends can be used as either finishing salts or seasonings, resulting in a flavor-infused experience. Rumi’s Seasoned Salt is part of its mission to continuously create demand and awareness for agricultural Afghan products. By introducing a product that is more versatile than their flagship line of spices, they look forward to reaching a broader audience and thus generating a larger economic impact for their partner farmers in Afghanistan. Rumi’s four seasoned salts celebrate Afghanistan’s culture and come in an array of enriched flavors – Saffron, Cumin, Fennel, and Dill Salt.
“We are so excited to offer our customers their favorite Rumi spices in an exciting new format,” says Patti Doyle, chief executive officer of Rumi Spice. “Adding seasoned salts to the Rumi Spice lineup furthers our mission of introducing Americans to high-quality, flavorful Afghan agricultural products while creating connections to their vibrant culture and cuisine,” she says.
Over 80% of the Afghan population is reliant on the rural agricultural economy. By sourcing directly from farmers and foragers in this region Rumi Spice has created agricultural job opportunities, and provided reliable wages, for over 4,000 Afghan women. The success of the spice industry is an integral part of Afghanistan’s economic stability and can touch every member of the villages we work in, not just those directly involved in the harvesting and processing. Direct-sourcing these premium spices and connecting Afghan farmers with the global economy not only ensures maximum quality and freshness but also helps to unlock the economic potential of this vibrant region.