To enhance global culinary collaboration and expand protein diversity in India, the Indian Federation of Culinary Associations (IFCA) and Meat & Livestock Australia (MLA) have signed a memorandum of understanding (MoU) to jointly promote Australian lamb among Indian culinary professionals and the broader food service industry.
The MoU was signed with the shared vision of supporting culinary excellence, introducing chefs to premium international ingredients, and increasing awareness of high-quality protein options available to Indian consumers. This collaboration will see both organizations work to strengthen the presence of Australian lamb in India.
Australian lamb, known for its clean, green, and sustainable production practices, is suited for India’s dynamic and evolving food landscape. From fine dining establishments to modern casual formats, the demand for versatile, lean, and premium-quality meats continues to grow—and this partnership aims to respond to that shift with targeted outreach to culinary professionals across the country.
Monica Kennedy, minister of commerce and head of the Australian Trade and Investment Commission, South East Asia, stated, “Australian Lamb has firmly established itself as a premium choice in the Indian market. Its 0% duty status, consistent supply across India, and the diverse range of 14+ cuts, make it an exceptional offering for consumers and chefs alike. We ensure the availability of the finest quality lamb across India, making it the preferred option for discerning customers.”
“This partnership is rooted in a shared belief in culinary excellence and a commitment to delivering the finest quality ingredients to India’s professional kitchens,” said Chef Vijaya Baskaran, general secretary, IFCA. “Australian lamb offers remarkable versatility—from biryanis and kebabs to grilled and contemporary presentations—and we believe this initiative will ignite creativity in kitchens across the country.”
Manjit Gill, president of IFCA, added, “As chefs, we have a responsibility to embrace quality, sustainability, and global inspiration. This collaboration with MLA reflects our mission to open new frontiers in the culinary arts by introducing Indian chefs to premium global ingredients like Australian lamb. We look forward to building a deeper appreciation for diverse proteins while preserving the ethos of Indian culinary traditions.”
“India represents a dynamic and exciting market for premium meat products, with a growing appetite for innovation in both traditional and modern cuisines,” said Valeska, regional manager- South East Asia, MLA. “By partnering with IFCA, we are not only showcasing Australian lamb, but also celebrating culinary diversity and the spirit of collaboration between our two nations.”
Murray Spence, trade and investment commissioner – South Asia, Austrade, stated, “This partnership exemplifies the growing depth of agri-food cooperation between Australia and India. Through initiatives like this, we are not only fostering stronger business and trade ties but also creating cultural bridges through food.”
Through this collaboration, IFCA and MLA aim to build a deeper understanding of premium red meat usage, nutrition, and sustainability, while inspiring a new generation of chefs to explore global ingredients and raise the bar for culinary creativity in India. The MoU sets the tone for long-term engagement that will benefit chefs, food professionals, and ultimately, Indian diners who are increasingly seeking diverse and high-quality dining experiences.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
