Bail Kolhu sponsors celebrity food talk show

Bollywood celebrities discovering cooking talent

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Bail Kolhu sponsors celebrity food talk show
The premiere episode of Pakwaano Par Pak-Pak marks the reunion of the Gangs of Wasseypur trio -- Manoj Bajpayee and Pankaj Tripathi

LBC Films, a film production house by Leads Brand Connect (LBC), a 360-degree advertising agency, has announced the launch of its new celebrity food talk show, Pakwaano Par Pak-Pak, sponsored by Bail Kolhu Kachchi Ghani Mustard Oil. Pakwaano Par Pak-Pak has Bollywood celebrities discussing food and recipes while discovering their hidden cooking talent. The series is being aired on the LBC and Bail Kolhu YouTube channels.

“We wanted to create a show that combines our love for food and Bollywood, and ‘Pakwaano Par Pak-Pak’ has the ingredients for both. We wanted audiences to experience the unfamiliar and watch Bollywood celebs cook up a storm. It’s a quirky show, to say the least,” says Richa Khandelwal, Managing director of Leads Brand Connect.

Nawazuddin Siddiqui at LBC Films celebrity food talk show, Pakwano Pe Pak Pak

The official sponsor of the show, Bail Kolhu Kachchi Ghani Mustard Oil, has Manoj Bajpayee, Nawazuddin Siddiqui, and Pankaj Tripathi as brand ambassadors who also feature in the show and indulge in light banter.

“We partnered with LBC Films to conceptualize and make ‘Pakwaano Par Pak-Pak.’ They have already produced ad films for Bail Kolhu. So, we trusted them to bring the idea to life according to our vision, which was not to have a regular talk show, but a fun run down memory lane with each celeb, their association with Bail Kolhu, and lots of good food,” explains Ghanshyam Khandelwal, chairman, BL Agro Industries.

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