Hamdard Laboratories India owns a legacy of more than 100 years and is one of India’s largest and most trustworthy names in the FMCG and foods sector. The company is expanding its product portfolio with the launch of ‘Natural Blossom Honey’. Honey, coming from the house of Hamdard, is a testament to the efficacy and natural delight of the purest form of honey available.
Hammad Ahmed, chief executive officer, Hamdard Laboratories India, said, “True to its ethos, Hamdard has always launched products in the natural and health benefits space, which stand for the highest levels of quality and purity. We are proud to launch Hamdard Honey, which symbolizes these core values.”
Hamdard Laboratories India (Foods Division) observed the rising consciousness in consumers for natural and herbal products, witnessing an increasing demand for honey as an essential health supplement, and a growing food category in every household. Honey, in today’s time, is not only a home remedy but is now seen as a healthier substitute to processed sugars in the urban as well as rural landscape. Honey, as a category, has now moved from a niche use to a widely consumed lifestyle product amongst consumers.
Hamdard’s Natural Blossom Multifloral Honey brings forth a range of health benefits from acting as a natural energy booster, enhancing immunity, a natural antioxidant, providing relief in cough, and acting as a probiotic, amongst many others. Hamdard (Foods Division) has yet again successfully launched a product that showcases the highest standards of quality and purity, staying truthful to the consumer’s trust in the brand. True to this sentiment, brand communication says, “Hamdard Hai, Pure Hai”.
Ahmed said, “ Hamdard Food Division’s vision is to offer the best of natural and healthy food products to consumers in India, and across the globe. The launch of our Honey is another step towards creating consumer delight, through its nutritional benefits and sensorial qualities.”
Hamdard’s Natural Blossom Honey is available in three different sizes – 50gms, 250gms, and 500gms PET Bottles at an affordable price of Rs 35, Rs 110, and Rs 199, respectively. The market will soon see various promotions across these SKUs. The product is now present across all major markets in the country.
Hamdard Laboratories India is the 114-year-old heritage organization and iconic brands and herbal FMCG products such as RoohAfza, and a variety of other food products. Hamdard, meaning ‘companion in suffering,’ started as a small clinic in un-divided India in 1906 by Hakeem Hafiz Abdul Majeed. Hamdard India is now gearing up on a transformational mode and expanding its product portfolio by introducing new product formats, and has extended its famous brand RoohAfza into newer segments ranging from fruit-based ready-to-drink beverages to milkshakes – RoohAfza Fusion and RoohAfza Milkshake.
As an expansion strategy, Hamdard Laboratories India (Foods Division) is launching a range of categories in the foods domain. The organization has entered into the digital space, engages with consumers on social media, and has an overpowering presence in all business channels in India and overseas. The company’s largest brand RoohAfza is positioned as the market leader in the syrups, powders, and concentrates category with a staggering 45% share.