Nestlé Australia introduces the plant-based burger

Consumers opt for different ways to balance their protein intake

Incredible Burger
Nestlé introduces the Harvest Gourmet Incredible Burger looks, cooks and tastes like a burger should (Pic courtesy - Nestle)

Nestlé Australia has recently announced the introduction of the Harvest Gourmet Incredible Burger, expanding Nestlé’s global presence in the meat-free market. The launch follows the introduction of the Garden Gourmet Incredible Burger in Europe, and the Sweet Earth Awesome Burger in the United States. Harvest Gourmet already offers people in Australia a wide range of vegetarian and vegan dishes, from meat alternatives to veggie-centric foods.

The Harvest Gourmet Incredible Burger claims to deliver good taste and juicy texture as well as a similar cooking experience to that of a meat burger while providing the nutritional benefits of plant-based proteins.

According to the press statement, the Harvest Gourmet Incredible Burger blends natural plant extracts – beetroot, carrot, and capsicum, and is prepared using proprietary techniques to imitate the juicy texture of a beef burger. Chopped coconut oil is used to give the burger its marbled fat appearance, leaving a luxurious feeling after every bite.

Tracy Hardwick, marketing manager at Nestlé foods said, “These new burgers don’t compromise on flavor, texture or cooking experience. They underline Nestlé’s increased focus on tasty, authentic plant-based food. We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and eat more meat-free meals.”

The Harvest Gourmet Incredible Burger claims to deliver plant-based goodness, made with soy and wheat protein resulting in a burger that is high in protein and fiber. One-third of Australians are now either flexitarian or are reducing their intake of meat but this doesn’t mean they have to compromise on the foods they love – especially when it comes to a juicy burger.

Bonafide burger expert, the author of ‘The Burger Book Victoria’ and owner of Easey’s Melbourne, Jimmy Hurlston, said, “Aussies love choice when it comes to their burgers. Whether cooking at home or dining out, experimenting with alternatives to meat, toppings, and condiments are all part of the fun. With an increase in demand for plant-based alternatives, Harvest Gourmet Incredible Burger provides an excellent alternative to meat-based patties while not losing the experience of cooking or tasting like a meat patty.” The Incredible Burger is vegan, has a four-star health rating and is available exclusively in Woolworths supermarkets nationally from 21 October 2019 at recommended retail price of AU $12 (approximately Rs 585) for two burgers.


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