With a surge in demand for healthier beverages, Storia foods and beverages have come out with a range of natural shakes with a refreshing twist to them. The fruit shakes are available in nine flavors and contain natural fruits and ingredients with mango, banana and strawberry being the highest fruit content shakes in India. Storia states that shakes contain no preservatives and are trans-fat free. They are shelf stable for 6 months, without refrigeration, and use Aseptic PET technology which helps to reduce nutritional losses and retain most of the flavors and fragrances from its natural ingredients.
Storia claims that it has also curated India’s first Elaichi Chai shake, which it says to be perfectly portioned to satiate the taste buds of the Indian consumer without having to compromise when craving strikes. Storia’s portfolio comprises ready-to-drink shakes, 100% natural coconut water, beverage whitener and street style drinks.
Storia foods and beverages was launched in April 2017. Storia believes in celebrating togetherness that brings joy through the emotions of food and stories. It boasts of a robust R&D-driven product portfolio and a strong professional leadership team with extensive experience in FMCG and domestic brands that has increased Storia’s presence across 33+ cities in India at 50,000+ retail outlets.
Storia Shakes is a continuation of the brand’s long-term vision of driving innovation across major food and beverage categories with products that will help to build a nutritionally stronger nation. They work towards adding ease, creating value and inspiring a healthier lifestyle. By offering the health benefits associated with natural fruits and ingredients, at an attractive price, the company is offering a healthier alternative to flavored milk.
Storia shakes are available at all leading supermarkets and retail stores, like Godrej Nature’s Basket, Spencer’s and More as well as on eCommerce sites and come at a price range of Rs 30 and Rs 25.
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Naresh Khanna – 10 February 2025
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