Aptar Food + Beverage, a global dispensing solutions provider for more than 30 years, is excited to announce its partnership with MIWA Technologies, a Czech Republic-based company that has developed a standardized, reusable solution for the distribution of goods. MIWA’s in-store reusable and refillable bulk dispensers offer consumers a shopping experience free of single-use packaging while supporting a circular flow of products that address packaging sustainability challenges.
“The MIWA reusability model offers an innovative, safe, and hygienic solution to consumers, retailers, and brands,” said Hedi Tlili, president of Aptar Food + Beverage. “MIWA will enable Aptar to spearhead the transition toward reusable packaging to achieve sustainability goals and increase packaging efficiencies.”
The circular flow of products begins when MIWA provides smart-powered, reusable capsules to brands. Brands fill the capsules with their products and deliver them to retail stores, where the capsules are inserted into modular shelves with electronic dispensers. Consumers are then able to use their reusable containers, or system-connected cups, to receive the product. When the capsule is empty, it is collected by MIWA, cleaned, and returned to brands to start the process.
“The partnership between Aptar and MIWA will allow the companies to develop a broad range of solutions using the principle of re-use for packaging and materials,” said Petr Báča, founder and chief executive officer MIWA. “Packaging plays a key role in the systemic change towards more sustainable product delivery and consumption, and we look forward to leading the industry with our solutions.”
MIWA distinguishes itself from existing bulk distribution systems through the design of its packaging and connectivity, which allows for product traceability and safety, a superior consumer experience, and improved efficiency for retailers and brands.
“With this system, brands can reduce their environmental impact and save resources by minimizing the need for single-use packaging, all while supplying retailers and consumers a sustainable solution,” said Jerome Magniet, president of Global Market Development Aptar Food + Beverage.
Retailers can enjoy bulk aisle automation, supply chain optimization, and automatic reordering. Consumers can utilize the MIWA app to order and pay for their goods and access product information typically found on the packaging, such as ingredients, nutritional information, and expiration dates.
Aptar Food + Beverage is part of AptarGroup, a global leader in designing and manufacturing a broad range of drug delivery, consumer product dispensing, and active packaging solutions. Aptar uses insights, design, engineering, and science to create dosing, dispensing, and protective packaging technologies for the world’s leading brands, in turn making a meaningful difference in the lives, looks, health, and homes of millions of people around the world. Aptar’s innovative solutions and services serve various end markets, including pharmaceutical, beauty, personal care, home, food and beverage. The company is headquartered in Crystal Lake, Illinois, and has 14,000 dedicated employees in 20 countries.
MIWA Technologies is a European tech company founded in Prague in 2015 with a mission to solve the problem of single-use packaging waste. MIWA has developed a standardized reusable packaging, which works in tandem with electronic dispensers placed in shops. Thanks to data-driven operational efficiency and focus on product quality tracking, the system enables so-called packaging-free sales for large brand owners and retailers. MIWA is considered one of the world’s leading innovators in packaging waste prevention, holds several innovations and social impact prizes, and is often referred to as the best practice in materials published by the UN and EU.