Coca-Cola European Partners (CCEP), a multinational bottling company dedicated to the marketing, production, and distribution of Coca-Cola products, has announced the introduction of CanCollar, an innovative paperboard packaging solution, for multipack cans in Spain. The move supports its work, in partnership with Coca-Cola, to remove all unnecessary or hard to recycle plastic from its portfolio.
The company’s move will allow to avoid the use of more than 11,000 tons of virgin plastic a year across Western Europe. The new, PEFC certified¹ recyclable and sustainably sourced paperboard CanCollar in the Balearic Islands in November 2020, a first in Europe.
According to CCEP, the innovative packaging design is a core principle of Coca-Cola’s World Without Waste strategy. It is also working with global company WestRock to offer customers with sustainable differentiated packaging solutions.
CanCollar technology saves over 18 tons of plastic annually
Coca-Cola European Partners will start to use the CanCollar paperboard can ring technology in the Balearic Islands, replacing the current Hi-cone solution and saving over 18 tons of plastic annually. According to the press statement, the company has invested EUR 2.6 million (approximately Rs 23 crore) in its Barcelona plant to support this initiative. The installation of WestRock’s CanCollar Fortuna manufacturing equipment will enable multipack cans to be grouped in a sustainable and environmentally friendly way, with a process that does not require glue or adhesives.
Joe Franses, vice president of Sustainability, Coca-Cola European Partners, said, “The agreement with WestRock exemplifies our clear commitment to reduce plastic in our secondary packaging. By the end of 2020, we will have removed more than 4,000 tons of hard to recycle plastic from our secondary packaging in Western Europe. It’s through collaborating on innovative packaging solutions like CanCollar that we are able to do this.”
Dwayne Irvin, vice president of Enterprise Solutions at WestRock said, “We are proud of our longstanding partnership with Coca-Cola. For 70 years we have supported Coca-Cola in bringing innovation to global beverage markets. CanCollar is the latest initiative supporting Coca-Cola’s vision to create a World Without Waste.”
¹ PEFC, the Programme for the Endorsement of Forest Certification, is a leading global alliance of national forest certification systems. As an international non-profit, non-governmental organization, PEFC is dedicated to promoting sustainable forest management through independent third-party certification.