Fieldfresh Foods has announced strategic tie-ups for its premium food brand, Del Monte, with online food delivering platforms Zomato and Swiggy as well as door to door delivery app Dunzo to deliver its range of premium food products – which include Tomato Ketchup, Mayo, Pasta, Olive Oil and fruit drinks – to consumers’ homes amidst the continuing lockdown.
As part of the tie-up, Zomato has started home delivering Del Monte products in Bangalore and Hyderabad, with Kolkata, Pune, Mumbai and Delhi NCR next on the anvil. Zomato has created a Del Monte store under its new Zomato market section, where consumers can glance through the Del Monte product range available in their vicinity and place an order for the same on the app itself.
Del Monte’ partnership with Swiggy will ensure safe and secure supply of its products to consumers homes, starting with Kolkata and Bhubaneshwar in the East region, followed by Bangalore, Delhi NCR and other major cities over the next few days.
Dunzo is currently doing doorstep delivery for Del Monte in Bangalore with Chennai and Pune going live shortly. Again, one just needs to search for Del Monte in the app and the list of stores and products available nearby get displayed.
“In such unprecedented times, we striving to ensure continuity in the supply of our products to consumers. In our efforts to ensure the same, we have partnered with app-based delivery platforms for smooth and safe delivery of our products across major cities, enabling accessibility and convenience for the consumers,” Yogesh Bellani, chief executive officer of Fieldfresh Foods added.
These products will be available at Del Monte’s distribution centers from where these partners will pick up and then, ensure safe delivery of these products across cities.
“We are happy to partner with leading delivery startups in this endeavor. This will make sure safe door to door delivery of food items that will help consumers to avoid stepping out and support social distancing, as it becomes the biggest tool for India’s fight against Covid-19,” Bellani said.
All the three tie-ups are operational and have started delivering from 17 April 2020.
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Naresh Khanna – 10 February 2025
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