Mars has recently announced the successful completion of the acquisition of a significant majority stake in foodspring. Berlin-based foodspring is one of Europe’s leading and fastest growing premium brands in the functional food category. The company claims to provide nutrition solutions that are key to a fitter, happier and more productive life: strengthening the body, sharpening one’s mind and balancing the soul. The portfolio covers protein, snacks & bars, supplements, smart cooking, muesli & porridge as well as a range of beverages and is accompanied by their online content platform that includes fitness and nutrition plans as well as recipes for a healthy lifestyle.
On June 27, 2019, Mars announced that it had signed a definitive agreement to acquire a significant majority stake in foodspring, the direct-to-consumer targeted nutrition company based in Berlin which offers products for consumers with needs around sports performance, healthy living and shape, as well as a leading nutrition and fitness platform.
With closing now complete, foodspring has officially joined and become a standalone business within Mars Edge, a segment of Mars that is dedicated to human health and wellness through targeted nutrition. foodspring will continue to be led by its founders Philipp Schrempp and Tobias Schüle and will operate out of its headquarters in Berlin, Germany.
“I want to welcome the foodspring team to the Mars Edge family and look forward to joining forces to build a global targeted nutrition business and pioneer personalized nutrition,” said Mars Edge President, Jean-Christophe Flatin.