Swisse launches gummies and plant-based protein in India

New product range targeted at millennials is manufactured in India

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The new range of Swisse products launched in India.
The new range of Swisse products launched in India.

Swisse, Australia’s leading health, wellness, and beauty nutrition brand, has introduced three new products – SwisseMe Melatonin Gummies, Biotin Gummies, and Plant Protein Powder in India. The launch comes on the heels of the success of Swisse Wellness supplements launched in India over two years ago.

The new range of SwisseMe health supplements provides Indian consumers with products in innovative and convenient form factors made with natural ingredients and scientifically proven formulations that enhance their lifestyles. Manufactured in India, each product has been formulated to address the specific health and nutrition needs of Indian consumers, the company said in a release.

Anxiety, stress, and disrupted sleep cycles are common today. They can lead to mood swings and negatively impact our overall well-being. SwisseMe Melatonin Gummies are formulated to address these concerns by regulating the sleep cycle without becoming dependent on the product. Melatonin, as an ingredient, is known to promote restful sleep and to help relax the mind and the body. 

In addition to mood swings, irregular sleep schedules and anxiety can cause severe hair loss. SwisseMe Biotin Gummies help control hair fall and promote the growth of lustrous hair. Biotin promotes healthy skin and nail repair. Its deficiency can result in hair thinning, skin problems, brittle nails, low energy levels, and a compromised immune system. SwisseMe Melatonin and Biotin Gummies can effectively address these issues.

Similarly, in order to maintain today’s active lifestyle, a sufficient amount of protein must be consumed. It is a necessary macronutrient that aids in muscle development, tissue repair, and enzyme and hormone production. 

The SwisseMe plant-based protein that contains 24g of protein per serving helps aid the daily protein requirement. A blend of pea, brown rice, and essential nutrients with a complete amino profile, it is an ideal pre- or post-workout supplement. Moreover, it is vegan, lactose-free, and artificial-ingredients-free, and is made with herbal extracts and digestive enzymes, which facilitate digestion and absorption without causing bloating or discomfort.

Speaking on the launch, Akash Bedi, Swisse India business head and chief strategy & operations officer of Swisse’s parent company H&H Group, said, “At Swisse, we are committed to offering high-quality health supplements, effective and safe. All the ingredients used in our products are nutrient-rich, natural, and backed by science. With these new launches, we aim to complement and elevate the lifestyles of Indian consumers, particularly the younger generation, in today’s fast-paced world. We want to amplify the consumption of supplements for nutrient requirements and continue to work towards enabling Indian consumers to live healthier, happier lives and focusing on their overall well-being.”

 Swisse, over the last 50 years, has been delivering products that are not only supported by world-class manufacturing but also by science, have high nutritional value, and are vegan-friendly.  

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