The House of Suntory’s 100th anniversary

launch of Yamazaki and Hibiki Japanese Harmony

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Suntory
Yamazaki 18-Year-Old Mizunara and Hibiki Japanese Harmony were launched at the centennial ceremony in Mumbai.

The House of Suntory, the founding house of Japanese whisky, is celebrating its 100th anniversary of whisky innovation. In honor of its centennial, The House of Suntory unveiled limited-edition whiskies in Mumbai, India, that showcase Japanese craftsmanship synonymous with Suntory’s whisky distilleries and their art of blending.

The centennial was celebrated with the launch of the limited-edition Yamazaki 18-Year-Old Mizunara and Hibiki Japanese Harmony in centennial packaging at an event hosted by Vir Sanghvi, journalist, author and columnist. At the heart of this 100th-anniversary celebration was the ‘first pour’ experience, where 60 distinguished culture shapers came together to witness the inaugural pour of the specially crafted Yamazaki 18-year-old Mizunara in India. The event also witnessed the presence of celebrities such as Jim Sarbh and Kalki Koechlin, adding a touch of glamour to the occasion. 

The Yamazaki 18-Year-Old Mizunara comprises of meticulously selected malt whiskies all aged for a minimum of 18 years in solely Mizunara casks, providing a rare, elegant Japanese character. The Hibiki Japanese Harmony pays tribute to The House of Suntory’s unique design approach, featuring motifs of snow, moon, and flowers representing Japan’s changing seasons. The design wraps around the 24-faceted bottle – representing 24 hours in a day, making it a meaningful collector’s item.

Neeraj Kumar, managing director, of Beam Suntory India remarked, “Hibiki and Yamazaki’s whiskies embody a rich legacy passed down through generations. Introducing these exclusive limited editions as a pivotal part of this momentous milestone is not just a reflection of our relentless pursuit of quality but a celebration of the very essence of the Japanese craft. Each bottle stands as a testament to the craftsmanship embedded in our history, symbolizing the culmination of generations of dedication and expertise.”

Both limited-time offerings will be available for retail as well as feature on the menu of star properties in select cities including Mumbai, Pune, Goa, Bangalore, Chennai, Kolkata, Delhi NCR, and Rajasthan. While the Yamazaki 18-Year-Old Mizunara, will be available at an average retail price of INR 3 lakhs per bottle, the 100th Anniversary Edition of Hibiki Japanese Harmony, will be available at a retail price of INR 40,000 per bottle. Exact retail prices for both will vary by state per local regulations.

The exclusive launch event was a milestone within the broader series of celebrations dedicated to honoring the House of Suntory, the company said. It was one of many experiences that have marked this centennial journey. Recently, a nationwide tour with Zoran Peric, International brand ambassador for The House of Suntory, concluded. It featured a roadshow with industry experts focused on House of Suntory’s spirits, the art of ice carving, and much more. These celebrations reflect the House’s ongoing commitment to the craft behind its exceptional spirits and its century-long legacy.

The centennial of Suntory Whisky began with the establishment of its Yamazaki Distillery in 1923 —the first and oldest malt whisky distillery in Japan’s history. Founder Shinjiro Torii’s legacy began with a dream to create an original Japanese whisky blessed with the riches of Japanese nature and craftsmanship, which his grandson Shingo Torii still carries forth today. Since its founding, the House of Suntory has been crafting world-class spirits and is known for Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whisky Toki and Ao, as well as Roku Gin and Haku Vodka. 

This anniversary is a significant milestone for the House of Suntory and its home country of Japan. As a first step toward its promising future, Suntory invested 10 billion JPY (USD 77 million) to enhance its Yamazaki and Hakushu Distilleries. Both distilleries have recently reopened in Japan. The House of Suntory has become synonymous with some of the best Japanese whiskies in the world today, and it has undoubtedly built a legacy worthy of celebration.  

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