Britannia Industries has entered into a joint venture agreement with French company Bel SA, and Britannia Dairy Private Limited (BDPL) to develop, manufacture, and distribute cheese products in India and other areas, media reports said.
Britannia will sell 49% of its equity in Britannia Dairy to Bel SA for ₹262 crore. “BDPL will become a joint venture company of Britannia and Bel in India, which will carry out/undertake the cheese business in the territory.
Further, as a part of the JVA, BDPL will allot equity shares to Britannia and Bel, in accordance with the terms of the share subscription agreement entered between Britannia, Bel, and BDPL, on 29 November 2022,” the company said in its regulatory filing, Livemint reported. Bel will now hold 49% of BDPL. Britannia will hold the remaining 51%.
Varun Berry, executive vice-chairman and MD, of Britannia Industries, said Britannia’s partnership with Bel will enable consumers to enjoy international quality cheese products that will be made in India. “This JV will help the milk farmers of Maharashtra gain consistent and greater market access through our yield-optimized, milk collection initiative that has grown significantly over the last three years.”
Britannia Dairy’s turnover in FY21-22 was at ₹340 crore, which includes a cheese turnover of ₹207 crore. The net worth of BDPL as on 31 March 2022 was ₹130 crore, Livemint said.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
