Inuru, specialists in OLED labeling and dynamic surfaces for packaging, have joined Crane Automation, Omron and Zebra Technologies as one of the major sponsors of this year’s AIPIA World Congress. They will make the opening keynote on the Smart Futures Stage on day one of the event, when Marcin Ratajczak will delve into the aesthetic allure of OLED, highlighting its seamless integration into standard labeling processes and equipment, achieved through the ingenious combination of printed and hybrid electronics.
In a panel, Zappar will be joined by Unilever and the Royal National Institute for the Blind (RNIB) to explain and discuss how packaging is addressing accessibility for all using an accessible QR code that can deliver information to those who are visually impaired – just the starting point for that journey we anticipate.
Elaine Wilkinson of Zebra Technologies will then explore how to harness environmental sensors and indicators for intelligent packaging across the supply chain. Max Kabalisa and Jean-Pierre Amorij, both from Unicef, will show how serialized vaccine scans in Africa are a milestone in tackling falsified medical products.
Delegates will then get the chance to hear how Checkpoint Systems has collaborated with McDonald’s France to implement food-safe RFID technology into its new reusable containers – a move hoped to keep track of the packaging, optimize the restaurant’s reusable system, and reduce waste.
The afternoon of day one continues with Dominique Guinard of Digimarc telling us how the world is Getting Ready for the Sunrise of 2D Barcodes as retailers and consumer brands across industries prepare for Sunrise 2027. And to conclude proceedings on the Main Stage on day one Patricia Torres, Omron Europe will ask: Closing the circle: Is your packaging smart enough for circularity?
Meanwhile, on the Smart Insights Stage, on day one, speakers from Wiliot (ambient IoT), Antares Vision (supply chain transparency) and STMicroelectronics (NFC-connected packaging) will set the tone of the morning, while after lunch and browsing the 20+ stands delegates can then learn all about the evolution of product identification from Laava.
Toppan will then talk about the integration of NFC into packaging and Systech will explain how existing packaging can be made to work harder and smarter! After the break, Blockstore will reveal how frictionless shopping can be both more efficient and less wasteful. The Smart Insights Stage activities on day one end with a 360-degree focus – e-label & directives + sustainability + product security by Nina Zehetmaier of Securikett.
Commenting on the agenda Eef de Ferrante, managing director of AIPIA said, “As usual we are delivering a breathless and disruptive agenda which includes something for everyone. A hallmark of the Congress is that it is not just the industry talking to itself but involves all the stakeholders, including brands. We urge you to book your ticket today!”
“The fact we are co-located with the Sustainable Packaging Summit simply adds even more value to the event as sustainability is a key aspect of Smart Packaging development,” he added.
AIPIA, the Active & Intelligent Packaging Industry Association, is the global Smart Packaging hub with more than 1800 members in over 50 countries across 6 continents.
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Naresh Khanna – 10 February 2025
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