The Coca-Cola Company will test its first-ever paper bottle this summer through a limited online trial in Hungary. A run of 2,000 bottles of the plant-based beverage AdeZ will be offered via eGrocery retailer Kifli.hu.
The paper bottle project – which is being co-developed by Coca‐Cola’s R&D team in Brussels and The Paper Bottle Company (Paboco), a Danish startup supported by ALPLA and BillerudKorsnäs, in cooperation with Carlsberg, L’Oréal and The Absolut Company – is moving into the consumer testing phase to measure the package’s performance and shopper response to the format. Coca-Cola and Paboco unveiled the first-generation prototype, which consists of a paper shell with a recyclable plastic lining and cap, last fall.
Daniela Zahariea, director of technical supply chain and innovation, Coca‐Cola Europe, said, “People expect Coca‐Cola to develop and bring to market new, innovative and sustainable types of packaging. That’s why we are partnering with experts like Paboco, experimenting openly and conducting this first in-market trial.”
The technology developed by Paboco is designed to create 100% recyclable bottles made of sustainably sourced wood with a bio-based material barrier capable of resisting liquids, CO2 and oxygen, and suitable for beverages, beauty products, and other liquid goods. The ultimate goal is a bottle that can be recycled as paper.
The innovation supports The Coca-Cola Company’s World Without Waste sustainable packaging goal to collect and recycle a bottle or can for every one it sells by 2030, while substantially reducing use of virgin packaging materials and using only 100% recyclable packaging materials.
Stijn Franssen, R&D packaging innovation manager for Coca‐Cola Europe, stresses that the breakthrough technology is still in development. Franssen’s team has been conducting extensive lab testing to assess how the paper bottle performs, holds up, and protects its contents. “This is new technology, and we are moving in uncharted territory,” he explained. “We have to invent the technical solutions as we go along.”
Smart Packaging Solutions Virtual Congress -19 March 2021
The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at email@example.com or Umesh at firstname.lastname@example.org. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.