Coca-Cola India has announced the launch of Coca-Cola in Affordable Small Sparkling Package (ASSP) with 100% Recycled PET (rPET) in 250ml bottles, starting with the state of Orissa. The company after pioneering the introduction of 100% recycled PET (rPET) by the beverage industry in India, is taking another meaningful step towards creating a circular economy.
Manufactured by Coca-Cola’s bottling partner, Hindustan Coca-Cola Beverages (HCCBPL), this initiative underscores the company’s commitment to sustainability, with a focus on reducing carbon footprint and promoting environmental responsibility.
Compared to conventional virgin PET packaging, in the ASSP, emissions are reduced by 36% through the light-weighting of PET material. Additionally, the shift from virgin PET to recycled PET in ASSP contributes to a further reduction in the carbon footprint, resulting in an overall 66% decrease compared to non-ASSP packaging with virgin PET.
Launching 100% rPET ASSP, Alok Sharma, executive director, of supply chain, HCCB, said, “The introduction of recycled PET in ASSP is a crucial step towards plastic circularity, emphasizing a substantial reduction in the overall carbon footprint. This initiative aligns with our broader vision to scale up sustainable practices and lead the way in shaping a greener future for the beverage industry in India.”
Enrique Ackermann, vice president, of technical innovation and supply chain, Coca-Cola India, and Southwest Asia, said, “Our efforts at expanding rPET in India is a testimony of our commitment to increase the availability of high-quality, food-grade, recycled plastic for consumers in India. With these eco-friendly bottles, we seek to drive a circular economy for packaging, and reduce waste and carbon emissions, bringing us closer to the World Without Waste goal of making bottles with 50% recycled content by 2030.”
The Coca‑Cola Company offers 100% rPET bottles in over 40 markets. With the launch of World Without Waste, an ambitious sustainable packaging program, it aims to help collect and recycle a bottle or CAN for every one it sells by 2030. The goal is to make 100% of its packaging recyclable globally by 2025 and to use at least 50% recycled material in its packaging by 2030.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now