India’s leading specialty films manufacturer for packaging, lamination, and labeling applications in a blog post published on 22 November highlighted the importance of labels in the beverages segment.
Labeling beverages is extremely important today, especially because consumers are getting aware and want to know what goes into their beverage before making the purchase, the company said.
According to LinkedIn research conducted by Cosmo Films, 83% of people say that they will not buy a product without a label.
This is especially true for luxury drinks like wines wherein the wine-drinking audience wants to know the wine region, making process, alcohol percentage, viscosity, and more. Even if buying non-alcoholic beverages like juices, consumers today want to know the amount of preservatives added and other details.
Cosmo Films research on labeling challenges for the beverage industry
From following strict labeling guidelines by the FDA to making it aesthetically pleasing for end consumers or ensuring that it reaches its final destination without moisture damage, labeling poses many challenges for users.
Labeling process efficiency – Many labeling substrates do not allow repositioning once applied. Also, they hamper the print or converting process with their lack of compatibility. One of the greatest challenges in beverage labeling is its print performance in humid conditions.
Print quality – Labels need to be aesthetically appealing to facilitate higher sales. Bad labeling materials result in low-quality print and compromised print retention. Thus, the beverage ends up on the store shelf with blurred or smudged labels.
Conversion cost – The time and labor required in the converting process depend on the chosen labeling films. The wrong choice can make the process complex, time-consuming, and expensive.
Sustainability – This has become a significant concern for global organizations and end-users. People choose to buy products that are 100% sustainable, which include labels. Thus, brands need to stay conscious about choosing a sustainable labeling solution in tackling the global concern & increasing its popularity amongst buyers.
Durability – Most labels get damaged or lost in the rough logistics process. Also, labels with scratches or bad prints are better than having no labels at all. A majority of people do not prefer to buy products with bad labels.
How to overcome beverage labeling challenges?
Cosmo Films said its extensive range of solutions, including pressure-sensitive label (PSL) facestock films, can help solve the earlier challenges. Cosmo PSL films are available in multiple variants to meet unique requirements.
The company also said that the PSL films are made using BOPP substrates, providing durability, excellent print quality, conversion efficiency, and sustainability. Cosmo PSL films come in three variants -transparent, white, and metalized.
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Naresh Khanna – 10 February 2025
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