Mondi, a global enterprise in packaging and paper, has created a range of fit-for-purpose packaging solutions to protect and transport fresh produce from farm-to-shelf-to-home safely, efficiently, and conveniently. Grow&Go encapsulates the spirit of Mondi Corrugated Solutions’ new product portfolio for the fresh fruit and vegetable industry. Key to its appeal is the wide range of available options, covering everything from heavy bulk shipments to light fruit and vegetable assortments for on-shelf display.
“Steep demand increases are on the horizon for small portion packaging. Small portion packs offer many benefits to the end consumer, such as providing the product to be taken directly from the shelf in its packaging without the fresh produce being touched. They also make the shopping experience more convenient – no more fussing with scales or sachets – and they protect fragile items like tomatoes for the trip home,” Jan Blankiewicz, Product Innovation manager, Mondi Corrugated Solutions
The World Star award-winning CoralTray, offering hassle-free handling, protection, ventilation, and visibility for up to a kilo of produce, is one of several Grow&Go solutions fulfilling this need.
The Grow&Go range offers important logistic advantages, starting at delivery with the space-saving afforded by palletized flat corrugated packaging. After assembly and filling, all packaging options are perfectly stackable and tough enough to prevent damage and waste. After reaching their final destination they are easily pressed or folded for disposal in the recycling bin. Paper recycling in Europe is a success story, with 83% of paper and board packaging recovered for recycling 1. The entire Grow&Go portfolio complies with food contact standards and is made entirely of paper. A recent life cycle assessment study showed that recyclable corrugated boxes had a lower environmental impact than reusable plastic crates in 10 out of 15 life cycle impact categories, including climate change and resource use 2.
“The latest trends, as well as legislation, have propelled the move away from plastic packaging for fresh produce. It is also more appealing for customers to receive their produce in sustainable, fully recyclable packaging, made only of paper, starch, and glue. Grow&Go’s high-quality corrugated board, often enhanced with sustainable water-resistant and water-absorbing technology, is in many cases a compelling alternative to PE coated solutions,” says Tarik Aniba, Sales & Marketing director, Mondi Corrugated Solutions.
1&2 FEFCO. (2022). Recycling vs Reuse for Packaging. https://www.fefco.org/sites/default/files/2022/FEFCO_Visual_Overview_v8.1.pdf
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
