FMCG brand Bonn Group of Industries has always surprised its consumers with its range of offerings during the festive time of the year. As we are gearing up for Christmas and New Year, the FMCG major’s premium product line La Americana Gourmet has unveiled eggless walnut brownie for the progressive lifestyle-conscious consumers, who are demanding more options in the on-the-go food category. This new product, along with existing cakes, will be available in stores across Haryana, Punjab, Delhi/NCR.
Brownie, known for its fudgy and chocolaty texture, is quite popular among all age groups, especially youngsters. India is considered a potentially huge market because nearly 50 percent of its population is under the age bracket. Gifting and celebratory occasions are a popular trend among consumption favorites, online glued millennials. Premium eggless walnut brownie is the ideal gift because they are soft, fudgy, and chewy just like a perfect Brownie despite being eggless. It has the same quality and taste that can be found in baked goodies made using eggs.
“The inclusion of this premium product in our portfolio is one more step in the direction of increasing our penetration in states like Punjab, Haryana, Delhi, and NCR. The rise in supermarket in-store bakery is projected to attract a significant number of consumers, further contributing toward accelerated market growth. The increasing volumes of brownie in the in-store bakery are significantly observed. This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable in the long run. The La Americana brownies are soft and baked hygienically to perfection,” said Amrinder Singh, director, Bonn Group of Industries.
The ingredients used in these products permit the consumer to achieve epicurean nirvana by satisfying their taste buds. These products will be launched in Ludhiana, Chandigarh tricity, and Delhi NCR. Gourmet is a cultural ideal associated with the culinary arts of fine food and drink, or haute cuisine, characterized by refined, even elaborate preparations and presentations of aesthetically balanced meals of several contrasting, often quite rich courses. There has been an accelerating increase in the demand, lead by rising income, globalization of taste, health, and nutrition concerns.
Unlike bread and other bakery products, brownies in India are popular in urban demographics and gaining momentum in rural set up as well. Changing lifestyle, growth in organized retail, and increasing consumption of processed and packaged food are the main drivers of the industry.
Bonn is a quality-driven FMCG Company that was founded more than three decades ago in 1985 by the visionary Manjit Singh. The brand ‘Bonn’ has become synonymous with bread and bakery in many cities in North India, where the company enjoys a dominant market share. The head office is based in Ludhiana. The Group produces a range of food products, including bread, biscuits, cakes, rusk, and cookies sold in India and exported to about 55 countries in over three continents.
The company, the winner of National Award for Quality Products from the government of India, has certifications like HACCP by ‘DNV’ (a certificate body of Netherlands) and ISO 9001:2000 certifications by ‘DNV.’ It is also approved by the Bureau of Indian Standards and has also got BRC Certification.
The company has 11 manufacturing plants spread all over north India. The company is fully integrated, having its fleet of more than 500 trucks and an in-house setup for developing for packaging.
The company forays into QSR business with La Americana Burger, which focuses on enhancing the experience by offering authentic Americana Style Burgers. The company is rapidly expanding its La Americana outlet base in Delhi, NCR.
Understanding the changing consumerism, the company has introduced La Americana Gourmet, which comes with “no added preservatives,” targeting consumers looking for lifestyle food products.