Aahar is a business-to-business event for the culinary and hospitality industry. Many young entrepreneurs and small company owners attend the Aahar trade expo in search of creative ways to help them build their enterprises or put their ideas into action.
Consumers began increasing purchases online during the pandemic, generating significant demand for the eCommerce business. Digistik, Sai Com Codes Flexoprint’s new digital branch, was created to serve businesses of all sizes, particularly startups and SMEs.
Digistik at the Aahar served labels for food and beverages, pharmaceutical, nutraceuticals, cosmetics and liquor markets. “Through this show, we want to reach out to these budding groups of professionals to help and educate them about the attractive benefits of digital label printing technology,” said Harish Gupta, managing director of Digistik.
A connecting ground for all at Aahar
Digistik’s participation in Aahar was to create awareness about the benefits and beauty of digital label printing. “For us as a company, there is a long road ahead with digital,” said Priyanka Verma, senior manager of Media and Marketing, Digistik.
Understanding the different varieties of substrates available in the market, their suitability and application for a certain segment of products, experimenting with varying ideas of design and colors to create an innovative label is still a miss by customers. Without understanding the product label requirements and the environmental challenges it endured, it isn’t easy to enjoy digital label printing’s exceptional and unconventional benefits. “When you need labels immediately, digital printing is your best friend,” said Verma.
Inquiries at the stand
Gupta mentioned, “We are a startup for startups. In the past three days, we have met many startup owners who want to explore and understand more about the advantages of digital labels and are keenly interested in finding the right digital label printing partner for their business. Change is inevitable and continuous expansion is necessary for the growth of any organization.”
The company’s mission is to help businesses grow big by introducing them to the world of digital printing. The product and packaging labeling solutions gave them a competitive advantage. “With a small investment, the customer can get high-quality graphics with multiple finishes and embellishments. No minimum order quantity requirement is another plus,” added Verma.
Verma further added, “Startups and small businesses enjoy the flexibility of getting labels on-demand without stock keeping.”
Customers now with more versatility may easily personalize their labels, introducing limited-edition packaging and personalization to the market, which was never a part of their previous brand-building strategy.
Every product which is available on the shelf is packed and labelled. Today a label is not just a label. It is a strong magnet which pulls the customers towards your product,” said Gupta.
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Naresh Khanna – 10 February 2025
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