Emami launches immunity booster oil

Indian edible oil brand to add “Immunity” to its new variant

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Emami
Launch ceremony of Emami's immunity booster oil - (left to right) – N Krsihna Mohan, Manish Goenka, Aditya V Agarwal and Debasish Bhattacharya

Emami Agrotech, the producer of well-known edible oil brand Emami Healthy & Tasty, brings yet another innovation in its latest variant of edible oil for the consumers. The new variant Emami Healthy & Tasty smart balance immunity booster oil claims to offer unique value addition of “immunity’ in edible oil for the first time in India.

With five scientifically proven immunity-boosting nutrients Vitamin A, C, E, D and Omega 3, the new product claims to become the 1st edible oil brand in India that promises to enhance one’s immunity from within helping to fight health hazards as a part of one’s regular meal.

The pandemic attack of the Covid-19 virus has exposed the vulnerability of humankind like never before. Building up immunity in the face of such public health concerns has gained immense relevance in a new normal world all over again. The new variant from the popular brand Emami Healthy & Tasty addresses this basic need of a consumer to build immunity from within.

Har Nivala, Immunity Wala’

Speaking on the launch, Aditya V Agarwal, director, Emami Group, said, “There is a rising concern of family wellbeing in general in the post-Covid-19 world. Consumers are in search of food products and supplements to enhance their family’s immunity. Amidst this, our Research & Development team has developed India’s 1st Immunity Booster Cooking Oil under the brand name of Emami Healthy & Tasty that promises to provide ‘Har Nivala, Immunity Wala’.”

“Emami has a legacy of deep consumer insight and offering product solutions for possible consumer need gaps. We believe that our target consumers would appreciate this product also which will help them take care of their immunity derived from their daily and regular intake of food,” he added.

Manish Goenka, director, Emami Group commented, “We strongly believe that Emami Healthy & Tasty Smart Balance Immunity Booster Oil will delight our consumers with both its immunity-boosting properties and taste. It is the first time that any edible oil in India has 5 key immunity building nutrients together to make this variant a one-stop solution to good health. Moreover, the addition of Vitamin C, well known for its immunity building properties, in edible oil, is also the very first in the country. Use of Emami Healthy & Tasty Smart Balance Immunity Booster Oil will ensure immunity in every bite one takes.”

Emami Healthy & Tasty smart balance immunity booster oil will be available nationally in a 1-liter pouch pack priced at Rs 140.

The product is manufactured and marketed by Emami Agrotech, India’s second-largest edible oil producer, enjoying a turnover of over Rs 12500 crores. The company also produces Himani Best Choice range of edible oils, Rasoi Vanaspati, Bake Magic Speciality Fats, and Emami Healthy & Tasty Mantra Spices & Tastemakers.  

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